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Restructuring website and 301s?

Discussion in 'White Hat SEO' started by Stormrulz72, Feb 5, 2017.

  1. Stormrulz72

    Stormrulz72 Newbie

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    So I'm thinking of restructuring my website into a silo from the current

    http://www.site.com/post

    into

    http://site.com/category/post

    I was just wondering if anyone knows what sorts of affects it could have on serps, or what the proper way of doing it on Wordpress would be. I've done some significant link building on posts, but have realised now that it needs to be silo'd for easier navigation (due to the niche I'm in)

    I only have about 40 posts at the moment, but looking at increasing it ten fold over the next few weeks

    I read that maybe using 301s could keep some of the link juice?

    Any help is appreciated :)
     
  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    I can actually tell you a bit about this as I've done it to an established website (it had 500 posts and about 800 visitors a day).

    I posted about how I handled the change here: https://www.blackhatworld.com/seo/is-changing-url-effects-my-ranking.855523/#post-9039646
    To add a bit more to that, prioritise your most popular articles based on backlinks and views.

    Really, as long as you don't forget to 301 redirect any URLs, you won't see a negative impact to your website's rankings.
     
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  3. Stormrulz72

    Stormrulz72 Newbie

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    Brilliant! That's what I needed before going ahead with it haha

    Thanks - I really appreciate it :)
     
  4. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Yeah, no problem! :D