makinsales
Regular Member
- Jul 23, 2011
- 368
- 284
Great post
Reputation Management
- Thread starter BassTrackerBoats
- Start date
Corrupt
BANNED
- Sep 15, 2011
- 805
- 413
Funny you mention that. I did a google search for all my aliases less than a week back and delete my 9gag account, changed my facebook username(facebook.com/username), and a few other things. Wouldn't have needed that, but the aliases I use for blackhat activities are connected to my real alias with just one link that a few people know about, working on getting it totally removed.
mohitjmehta
BANNED
- Sep 17, 2010
- 1,014
- 800
pure gold !!
artizhay
BANNED
- Nov 21, 2010
- 1,867
- 1,340
It's interesting to see Ripoff Report commenting on ORM. While some of the info in the article is true, albeit only true for the fly-by-night companies they focus on, they overall devalue ORM as a whole.
They have to know that, while their site offers a resolution process for reports, ORM is an effective and often faster approach if done correctly. I wonder how much of the article is legitimate concern for business owners and how much is a biased attempt to protect their business, considering their "best advise [sic]" when any ORM business contacts you is "DO NOT PICK UP THE PHONE."
- Mar 10, 2010
- 42,697
- 107,138
I know a minuscule part of what the OP in that thread does and he has it going on after getting the clients and that is just the tiny part that I know.
Anyone interested in this as part of their service to clients would be well served reading that thread.
brainstorm1
Senior Member
- Jan 13, 2012
- 889
- 330
As artizhay has mentioned, I don't think even $15k is that high. I'd venture to say they can run at a loss just to get clients right now. A quick gaze at Crunch Base shows they have over $64 million in venture funding in the past two years.
MustaphaMond
Newbie
- Dec 12, 2011
- 44
- 13
Reputation management is my day job, and I do it in an industry that typically gets a lot of criticism.
This is an excellent post -- I'll add a few more ideas:
1. You simply have to automate some of your link-building. Optimizing one site for 30 keywords is completely different than optimizing 30 sites for one keyword. There's no way you can build enough links by hand for that many sites. I use about 10 different link-building tools, mostly premium (runs me several hundred dollars a month, but of course, it's billed out to the clients, so... -- nice perk is that I get to use all those tools for my own projects too).
2. Backlinks indexing -- no point in building thousands of links if they're not getting indexed. If your client has been around a while, you probably want to identify and index their existing links as well as the ones you've been building. I use Backlinks Indexer for the indexing -- best one around, Majestic SEO to find the natural links that haven't been indexed by Google yet, and on a client with a lot of old backlinks, I use a Scrapebox add-on to check which links are indexed and which aren't so I don't waste available slots in Backlinks Indexer on links that are already indexed.
3. Deep linking -- you've got to link directly to deeper URLs inside the many sites you're trying to push up, not just the main site. That's part of why it's so time-consuming / expensive to do this.
4. Link from your primary site(s) to your secondary sites. What could possibly be a more authoritative link on the topic of "XYZ Company" than a link from the XYZ Company official site?
P.S. - The big Reputation company mentioned doesn't deserve their reputation. They have a big marketing budget and a great domain name, but their work is pretty marginal. I worked alongside them at one client and came in after them at two others. They're reasonably capable of filling up pages 2-10 with basically junk content. It may be better than negative content, but it looks fake/manipulated. For a client that truly has a problem site or two on the front page, RC isn't very effective at dealing with page one issues. I haven't seen them have ANY success dealing with first-page issues in three different cases.
Building 50+ web 2.0 profiles with a company bio (RC's main strategy) doesn't look as good, or work as well, as just getting even a little bit of buzz going -- a few blog posts, a couple of press releases, etc. -- and pumping the heck out of those URLs.
This is an excellent post -- I'll add a few more ideas:
1. You simply have to automate some of your link-building. Optimizing one site for 30 keywords is completely different than optimizing 30 sites for one keyword. There's no way you can build enough links by hand for that many sites. I use about 10 different link-building tools, mostly premium (runs me several hundred dollars a month, but of course, it's billed out to the clients, so... -- nice perk is that I get to use all those tools for my own projects too).
2. Backlinks indexing -- no point in building thousands of links if they're not getting indexed. If your client has been around a while, you probably want to identify and index their existing links as well as the ones you've been building. I use Backlinks Indexer for the indexing -- best one around, Majestic SEO to find the natural links that haven't been indexed by Google yet, and on a client with a lot of old backlinks, I use a Scrapebox add-on to check which links are indexed and which aren't so I don't waste available slots in Backlinks Indexer on links that are already indexed.
3. Deep linking -- you've got to link directly to deeper URLs inside the many sites you're trying to push up, not just the main site. That's part of why it's so time-consuming / expensive to do this.
4. Link from your primary site(s) to your secondary sites. What could possibly be a more authoritative link on the topic of "XYZ Company" than a link from the XYZ Company official site?
P.S. - The big Reputation company mentioned doesn't deserve their reputation. They have a big marketing budget and a great domain name, but their work is pretty marginal. I worked alongside them at one client and came in after them at two others. They're reasonably capable of filling up pages 2-10 with basically junk content. It may be better than negative content, but it looks fake/manipulated. For a client that truly has a problem site or two on the front page, RC isn't very effective at dealing with page one issues. I haven't seen them have ANY success dealing with first-page issues in three different cases.
Building 50+ web 2.0 profiles with a company bio (RC's main strategy) doesn't look as good, or work as well, as just getting even a little bit of buzz going -- a few blog posts, a couple of press releases, etc. -- and pumping the heck out of those URLs.
TNphoneman
Senior Member
- Dec 15, 2010
- 1,177
- 695
You have to be careful with what you are doing also. As individuals you want a glowing rep on the web but as a business, you may not want that all glowing rep. The reason why, you can not make everyone happy and if you have been in business for any length of time then you will have unhappy customers. I do not recommend the BH method in the US as that is illegal and can get you into trouble if caught. I find a company that has more good reviews than bad reviews is more appealing than one that has all good reviews.
DunDidIt2X
Elite Member
- Mar 22, 2012
- 2,863
- 2,432
I did a reputation management project for a company that has been in biz for 22 years and never took their online presence serious until a year ago. This company does business with about 2k new customers every month and with the years of operation and the amount of individuals they pass by they accumulated a huge negative spot for three terms online 1)Their company name, 2)Comapny name reviews and 3) company name complaints were the main 3 that people would search that were all dominated for pages with negative reviews. None positive at all.
Now this company was actually a good company and it was just really a handful of online complaint over years that took this companies presence online. What I did was purchased 10 domain names, things like url's companynamecomplaint, companynamereviews, companynamereview etc on and on with names in this sphere. I made WP blogs with these sites and posted about 30 posts over a few months period and off site optimized them as well and in 5 months owned all 1st page results for the three terms; no negs at all on first pages.
The plan is a little spendy for the clients as you do have get the domains and sites up and you are optimizing several sites at once but if they dont have the dough to spend any way problem not even worth caring about their online rep as there is probably not much around. But I have now utilized this strategy on a few projects and it works very well. Pitch it right to your clients and you and them will have money makers.
Now this company was actually a good company and it was just really a handful of online complaint over years that took this companies presence online. What I did was purchased 10 domain names, things like url's companynamecomplaint, companynamereviews, companynamereview etc on and on with names in this sphere. I made WP blogs with these sites and posted about 30 posts over a few months period and off site optimized them as well and in 5 months owned all 1st page results for the three terms; no negs at all on first pages.
The plan is a little spendy for the clients as you do have get the domains and sites up and you are optimizing several sites at once but if they dont have the dough to spend any way problem not even worth caring about their online rep as there is probably not much around. But I have now utilized this strategy on a few projects and it works very well. Pitch it right to your clients and you and them will have money makers.
Chronos
Junior Member
- May 5, 2010
- 126
- 294
Because it's unsaturated and people are able to charge what the market demands, currently.
Right now wouldn't be a bad idea to start a team that can undercut the others. You know as well as I do that they are charging at least $1,000. And you know you can charge a lot less than that and still be very profitable.
- Mar 10, 2010
- 42,697
- 107,138
You take what I shared... grab the great stuff shared by others in this thread, make a flyer with bullet points and hit the streets selling the service... I can only see this taking off and making you cash for those in need.
- Mar 10, 2010
- 42,697
- 107,138
Funny little twist that recently came up with a couple of friends... why stop at using this for reputation management for a person and use it for a money site?
Some minor tweaks and you own Google!
Some minor tweaks and you own Google!
Nice.
Adding to this, I did ORM with some personal friends of mine who own a car wash. I simply knew that it was the competition doing this. I approached the competition, did a little chit chatting & simply asked to have them remove the comments. They obliged because of embarrassment and the fact that I would have done more damage than good.
Made a cool $1,500 dollars for 2-3 hours of work tops. I do offline work more than online but simply talking, messaging a person works serious wonders.
There was a statistic report not too long ago that outlined that most people don't search past the second page, let alone the bottom of the first page of Google since it's so obliterated with nonsense. I try to tell my offline community that how you react is the best input. The Internet is truly still in it's infancy.
Adding to this, I did ORM with some personal friends of mine who own a car wash. I simply knew that it was the competition doing this. I approached the competition, did a little chit chatting & simply asked to have them remove the comments. They obliged because of embarrassment and the fact that I would have done more damage than good.
Made a cool $1,500 dollars for 2-3 hours of work tops. I do offline work more than online but simply talking, messaging a person works serious wonders.
There was a statistic report not too long ago that outlined that most people don't search past the second page, let alone the bottom of the first page of Google since it's so obliterated with nonsense. I try to tell my offline community that how you react is the best input. The Internet is truly still in it's infancy.
MustaphaMond
Newbie
- Dec 12, 2011
- 44
- 13
Because ranking 30 sites for 1 keyword is very different than ranking 1 site for 30 keywords.
pokerjk
Senior Member
- Dec 26, 2010
- 1,175
- 391
Good post.
Hope you can enlighten me on something. If working for a small client that just has a few bad reviews on google places how can I justify a monthly price?
I'd be setting up a domain for a review portal.
Design cards for them to hand out to clients to go to the review portal.
I can justify a one off fee but not monthly with a client like the above. As on a monthly basis I don't have to do any work...
Just looking for some pointers on what I can offer/say to the client I am doing on a monthly basis. As no SEO / ranking the review website is required.
Hope you can enlighten me on something. If working for a small client that just has a few bad reviews on google places how can I justify a monthly price?
I'd be setting up a domain for a review portal.
Design cards for them to hand out to clients to go to the review portal.
I can justify a one off fee but not monthly with a client like the above. As on a monthly basis I don't have to do any work...
Just looking for some pointers on what I can offer/say to the client I am doing on a monthly basis. As no SEO / ranking the review website is required.