I've been doing reputation management for a few years and I thought I would share a few things that I've noticed and answer any questions. 1. A lot of companies talk about "removing" the negative. Most of them mean they will get it "removed" off the first page. To do this you basically need to have better properties than the ones listed for the keyword. For instance, an easy way to get a few first page listings are with EMD's. If your client was Robert J. Barker, you would register robertjbarker.com/net/org. Put them on three different shared hosts with content. Build some links to each of them and you'll usually get all three to the first page. You can also use guest posting, profile sites, web 2.0 and even forums. 2. How much should repman cost? The fees for reputation management vary from the low hundreds to well over $50,000. The fees will depend on how competitive your keyword is, how many negatives there are and if your client will get in trouble again. Clients who are frequently getting in trouble have more negatives and will have more in the future. You'll need to build a strong base for the more difficult keywords. For the easy keywords, often the free sites will be enough. If you have any sites of your own, you can even put up a few "guest posts" and they should rank well without any link building. 3. Mugshots and Images? This is becoming a large part of reputation management. Recently Google has given a lot of weight to a few particular sites that list mugshots. These sites are well indexed and rank naturally due to the lack of image competition for most keywords. You can see this yourself by searching just about any name of someone NOT famous. You'll see mugshots almost always on the first page. For my name, I see about 7 mughots, none are me of course. With images you need to revert back to the old days of spamming Google. There isn't a hard and fast rule about link building to images and often your link building work will backfire so test things out before using a technique on client work. I'm sorry I can't be more specific, but it's one of the few tricks left with Google Images. Questions about reputation management?