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Reputation Management - Getting Pages Removed, Cost, Google Images

Discussion in 'Online Reputation Management (ORM)' started by BHopkins, Oct 31, 2012.

  1. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    I've been doing reputation management for a few years and I thought I would share a few things that I've noticed and answer any questions.

    1. A lot of companies talk about "removing" the negative. Most of them mean they will get it "removed" off the first page. To do this you basically need to have better properties than the ones listed for the keyword. For instance, an easy way to get a few first page listings are with EMD's. If your client was Robert J. Barker, you would register robertjbarker.com/net/org. Put them on three different shared hosts with content. Build some links to each of them and you'll usually get all three to the first page. You can also use guest posting, profile sites, web 2.0 and even forums.

    2. How much should repman cost? The fees for reputation management vary from the low hundreds to well over $50,000. The fees will depend on how competitive your keyword is, how many negatives there are and if your client will get in trouble again. Clients who are frequently getting in trouble have more negatives and will have more in the future. You'll need to build a strong base for the more difficult keywords. For the easy keywords, often the free sites will be enough. If you have any sites of your own, you can even put up a few "guest posts" and they should rank well without any link building.

    3. Mugshots and Images? This is becoming a large part of reputation management. Recently Google has given a lot of weight to a few particular sites that list mugshots. These sites are well indexed and rank naturally due to the lack of image competition for most keywords. You can see this yourself by searching just about any name of someone NOT famous. You'll see mugshots almost always on the first page. For my name, I see about 7 mughots, none are me of course. With images you need to revert back to the old days of spamming Google. There isn't a hard and fast rule about link building to images and often your link building work will backfire so test things out before using a technique on client work. I'm sorry I can't be more specific, but it's one of the few tricks left with Google Images.

    Questions about reputation management?
     
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  2. wpa911

    wpa911 Newbie

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    thank you it could help , though i'm new
     
  3. jsherloc

    jsherloc Junior Member

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    I'm honestly surprised there aren't more discussions on here about reputation management. IMO a lot of what was once considered general SEO has evolved into more of a "brand management" process. I would think and hope most people here doing SEO for clients or their own projects are taking more of a "branding" approach regardless.

    For questions, what do you think about the select few "major players" in the reputation management industry claiming that ONLY THEY have special connections with some of the popular "mugshots/rumors/extortion-style" websites out there? Basically a few of the major rep management companies claim that they do in fact have a way to completely remove listings from certain websites. It makes me wonder about the legalities of things like that too...if in fact they really do have some type of business relationship with some of these scammy websites? How does that work lol. Even better is these types of mugshot/dirty rumor websites that advertise reputation management services throughout the site...gee I wonder if the people behind the "extortion-style" website also make money from the ORM service they advertise? "See Your Private Information Here On This Page? We Can REMOVE YOUR NAME!" LOL

    Here's my contribution to the thread, I have used the info in the following guides to help some people:

    A Basic Guide To Online Reputation Management

    What To Do When Your Personal Information Becomes Publicly Available Online
     
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  4. izkech

    izkech Regular Member

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    interesting thread, thank you !
     
  5. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Personally I don't doubt that happens, but I've never seen it in action. I think that would be a case of meeting the owner in person and working out a deal off the record. I've contacted all of the major mugshot sites and they don't generally even reply. With the right amount of money, just about anything is possible.

    Great observation!
     
  6. sgmoney

    sgmoney Junior Member

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    I have clients who are interested in reputation management. I don't suppose you have a pricing table and provide a whitelabel service?
     
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  7. ReggaeShark

    ReggaeShark Elite Member

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    nice info man!

    PR, web2 and high pr guest posting works like charm ;)
     
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  8. skydancer

    skydancer Junior Member

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    Amazing thread, great tips also. I always wondered how people are speaking so few words about this. Once you make your own kingdom of reputation branding profiles and links, things go smoothly. The question for you would be: Which social network works best for you in reputation menagement?
     
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  9. Duffers5000

    Duffers5000 Elite Member

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    Thanks for the info. What would you recommend for this situation

    I have a business in Ireland that ranks P1 on google.ie for several keywords. It's a good company and a good website. It turns out that the brand name for the company was previously used by a uk company with a shitty reputation. The name is generic, think "pclearn or computershop" that kind of thing. So if you search for the keyword on google.ie you get my company in P1 and then about four of the places underneath are threads off uk forum sites saying "brand-name-scammers"--"brand-name-- poor customer service" etc etc . How would you go about pushing them off the page ?
     
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  10. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    I do provide services and do a lot of white label. I do the work for 3 large reputation management companies right now.

    I've found that one site doesn't always work for every client. Tumblr, LinkedIn, Blogspot, Twitter, G+, listal, quora, vimeo, facebook, wordpress.com, etc. Those help, but nothing is the answer for every client. I prefer to go way overboard to make sure that I remove the negative and it stays gone. I never do the minimum because when the negative comes back, you burn bridges.

    That's going to be a tough one because there are so many negatives. What you're going to need to do is create a lot of good properties and then start link building to them. One thing you can do is start with mass forum posting. You won't get to control the content, but it would be neutral rather than negative. I never use automation for this, I always outsource then to ~100-300 individuals to create a single account and make a post. They are each instructed to select a forum and I give them weird instructions that are easy to verify (post a picture, post a link, use a specific username, etc.).

    You can ask them to give you the username and password, but I've found they don't always give you the correct info, accounts get banned, etc.

    Another thing you can do is buy a bunch of content, and start placing it on good sites that can rank well naturally. Make sure they get indexed by giving them a few good links and in a few weeks you should see some of them ranking on their own. Take the best ones and build more links to them to give them a boost.

    Make sure you've bought as many TLD's for the keyword as you can if any are available. I always buy .com/net/org/info and if it's really tough I'll buy stuff like .us/co.uk/etc.
     
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  11. afink

    afink Newbie

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    Hey BH -Do you still do white label rep management services? PM if you do.Thanks
     
  12. afink

    afink Newbie

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    Hey BH - I added you on skype. I can't reply to your PM.
     
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  13. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Nice chatting with you yesterday afink!
     
  14. thewishy

    thewishy Registered Member

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    Bhopkins i need to talk with you...i need your ORM services...thanks
    I cant send a private message!
     
  15. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Hey Wishy, just sent you a PM with my phone, email and Skype.
     
  16. JustUs

    JustUs Power Member

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    From what you just wrote, I would not under any circumstances use your services.

    Only picking one point of how behind the times you are; on the 3rd of October, 2013, Google demoted mugshots in the serps. With the exception of few mugshots, mugshots no longer populate the serps. Withing a few days Bing, Yahoo, DuckDuckGo, and IXQuick followed suit.
    http://www.nytimes.com/2013/10/06/business/mugged-by-a-mug-shot-online.html?pagewanted=all&_r=0

    You are simply regurgitating dated information.
     
    Last edited: Oct 31, 2013
  17. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    I totally agree this information is dated. In fact the original post was from a year ago. Things change rapidly in this landscape and staying ahead of the changes is one of the best ways I serve my clients.

    I always love discussing what's happening in the reputation management industry if you have questions.
     
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  18. thewishy

    thewishy Registered Member

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    Bhopkins received your DM, can you send me your email? Thanks
     
  19. JustUs

    JustUs Power Member

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    In a few days I will be releasing the first part of a multi package installation for automated ORM. The first package is really nothing more than a URL scrapper, and is in an early alpha stage; my alpha stages are more like most beta releases. It will be released in the tools section, and will still have a lot of work before it is finished. When released, look on the donate tab for a further explanation.
     
  20. superfly19

    superfly19 Newbie

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    Bhopkins i need to talk with you...i need your ORM services too...thanks
    I cant send a private message, either and the moderation system keeps flagging my message!