Reputation Management for someone convicted of a crime?

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Dane-P

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Hi Guys,

some advice please.

I was approached yesterday and asked what could be done to mitigate the fall out and bad press online of a person who will more than likely be convicted of a crime that will turn out to be quite high profile. Kind of a wolf of wall street situation but a hell of a lot smaller scale.

If it reaches the national press is it going to be impossible or are there things that can be done online?

thanks.
 
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I did one of these for someone convicted of Insider Trading.

Not as hard as you would think despite all the publicity and articles/news stories about it.

Just do what you would normally do - and look for older background pieces and buy a bunch of domains

.. shouldn't be too bad.
 
If it reaches press then it will be possible for awhile - so you will have to be proactive and about every possible reaction to every action.

K.
 

Reputation Management is very hard when you are competing against some authority websites.

I am doing some at the moment and its killing me.
 
Danny1111 said:
Not as hard as you would think despite all the publicity and articles/news stories about it.

Just do what you would normally do - and look for older background pieces and buy a bunch of domains

.. shouldn't be too bad.
Click to expand...

Like Danny is saying it is not that bad; you just have a little more work ahead of you to get it done properly.
 
It is possible and can be achieved with proper understanding of the scenario and right actions to be taken against the negative links. We're working in such kind of processes right now. We'd be able to help you out, if you're interested contact me in skype.
 
Try a DMCA take down request at Google. Get a list of all the sites and find information you can use in your favour!

Get your detective game on and atleast try get it taken out the SERPS.

I can't post links but google DMCA google and find the blog post with the sample DMCA request and the link to submit your request to google.
 
Lengman said:
Try a DMCA take down request at Google. Get a list of all the sites and find information you can use in your favour!

Get your detective game on and atleast try get it taken out the SERPS.

I can't post links but google DMCA google and find the blog post with the sample DMCA request and the link to submit your request to google.
Click to expand...

DMCA will not help you as long as it is not violating any copyright / trademarks.

K.
 
It really depends on where the news story breaks and how long the news cycle lasts. If it hits the mainstream press (WSJ, NYT, etc.) then you'll have a hill to climb. If it starts hitting all of the blogs (deadspin, gawker, etc.) then you'll really have a tough battle.

Ultimately you need to figure out if you are competent and qualified to a large scale job like this one. I can tell you one thing, if it makes any sort of national press and you're charging less than $5-10k you're way off base.
 
I've done this before with someone who has had multiple arrests. It has been tough, but a few things worked for me. In this case, I created social and Web 2.0 properties with interlinking. Also, I was able to get an EMD for the person, and created a site with a whole bunch of useful and original content. Think of using LinkedIn, Twitter, Tumblr, Wordpress, Facebook, Google+, Myspace, etc. Any site you can 'brand' for the person.

There's not much you can do when it comes to DMCA if you're not the copyright owner of the images or content. Best you can do is out-compete for the keywords you're targetting for, in this case the name of the individual.

Good luck.
 
Also depends on how unique his name is. May be you should try to get his side of story published in some low key real online newspapers and make those rank (Apart from regular things).
 
Thanks Guys, thanks for all the advice.

If anyone wants to get in touch with me and give me some guide to costs etc. that would be great as this kind of stuff would fall out of our area of expertise. Normal SEO is no problem but on this occasion we would look at outsourcing it. Would also be good for us to find a quality proven supplier as well.

If you do want to get in touch you need to have a proven track record and show me examples of your work.

thanks.
 
@Dane-p

Well what scale are you expecting? If it's national news then you'll be shoveling the sidewalk while it's snowing.

If it's a of a few press releases you could rank those down but any future employer will still see his criminal record.
 
Sounds painful, hope OP is getting paid good cause it'll be a ton of time.
 
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