Have any of you reported a competitor to google? They have a section on webmaster tools to "Report Paid Links" I have a site that is ranked very well, but our competitors have recently out ranked us. We do not do any link building because our brand is very strong, however our competitors use link building services. It's easy to see by their ahref and other services. I want to report them, but I just wanted to get some opinions from the members here. I know it's a D move, but it's worth a lot of $$$ to me.