REM :: Reverse Engineering Money S01E01 - Know your social media platform

healzer said:

I'm not sure if IG/Pinterest are going to help you a lot.
I mean, people who need such a product, will do Google/Yahoo/Bing searches first to find a supplier.
If SEO is too competitive in your industry/region, then you should def consider promoting your products through paid ads (FB / Adwords).
Another option is to let institutions (such as doctors) promote you through their networks, try if you can put a banner on their website(s) ?

How are you currently promoting your products, and what's the conversion rate (if you can calculate it)?

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SEO would not be too difficult, the comp is not very high.

I am not currently marketing at all, heck, even the wbesite is under construction
.. we are yet to hit the market. It would take about 60 days before we hit the market.

I had earmarked 8k for marketing efforts but some technical expenditure ate into the marketing budget, so I have to be very clever about it.

We have a monthly subscription model and are looking to sell about 500Liters per day in the first three months.

The doctor angle had come to me, just slightly different. I had thought about approaching personal trainers at gyms and fitness nutritionist type folks.

We are also going to do cold approaches on the street, outside gyms, parks where people go to run... fitness freaks, they would be more likely to make the switch towards a healthier brand.

satyawrat said:

SEO would not be too difficult, the comp is not very high.

I am not currently marketing at all, heck, even the wbesite is under construction
.. we are yet to hit the market. It would take about 60 days before we hit the market.

I had earmarked 8k for marketing efforts but some technical expenditure ate into the marketing budget, so I have to be very clever about it.

We have a monthly subscription model and are looking to sell about 500Liters per day in the first three months.

The doctor angle had come to me, just slightly different. I had thought about approaching personal trainers at gyms and fitness nutritionist type folks.

We are also going to do cold approaches on the street, outside gyms, parks where people go to run... fitness freaks, they would be more likely to make the switch towards a healthier brand.

Click to expand...

I'm glad you've already had these ideas in mind.
I would encourage you to execute them ASAP, there's no point in delaying any of this

Using social media will def help you for scaling up your business (exporting to other cities/countries). But keep things plain stupid (keep complexity low), this way you can better focus and control the entire marketing process. If you start doing too many channels at once, you won't be able to perfect the process. Better to be expert at one thing than a noob at a hundred.

Edit:

Episode 02 is now live:
https://www.blackhatworld.com/seo/rem-reverse-engineering-money-s01e02-timing-is-key.946918/

Great thread, I'm following!

Definitely I will be subscribing for more episodes.

Bit of advice please Guys,

I have a Pinterest account that is focused around alternative fashion.

I have been building it using Pinbot on auto pilot for around 12 months.

It has 1.4m impressions a month and, according to the stats, around 54K daily views.



I tidy up any offensive, truly off point pins on a bi-daily basis.

But boy is it a mess!

Very spammy with 850 followers and following 6.5K lol.

Any ideas how I can rescue this account or what I can do with it? (Please be gentle).

My idea was to drive up the impressions and then send traffic to an Aliexpress affiliate site, but not sure that this is the best way forward.

Now I am thinking to either really tighten the focus of the account into alternative fashion and have a drop ship site attached with @ 40% profit with all the customer support issues that come with drop shipping.

Or

To broaden the niche and go for an age demographic eg 18-25 to broaden the appeal of the site and go for the Aliexpress affiliate site @ 8% commission and just focus on growing the buyer base.

Or

A combination of the two!!

Any advice will be really appreciated

Thanks

PJ

healzer said:

This account also has a high followings rate (12k followers and 14k following).
It seems like it was grown using an automation tool (thus making it prone to being banned).

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What makes it obvious that it was grown using an automation tool ?

wwa2b said:

What makes it obvious that it was grown using an automation tool ?

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If the account was not grown using a tool, they would've never gotten 14k followings, I mean no real human would spend that much time following other profiles.
I'm sure there are some exceptions but on average, nobody