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REM :: Reverse Engineering Money S01E02 - Timing is key

Discussion in 'Making Money' started by healzer, Jun 12, 2017.

  1. healzer

    healzer Jr. VIP Jr. VIP

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    [​IMG]

    The goal of the series is to learn new ways to build and manage digital businesses.
    You will learn how other people structure their online empires and how you can do it as well.
    Instead of lurking around and waiting for a magic money making guide, we shall take measures into our own hands. If you missed episode 01, click here.

    Disclaimer: All research, content, facts and figures are obtained without the intention of causing any harm to any business whatsoever. All information is obtained through legal and public ways using services such as Google and/or other websites.
    ---------


    In this episode we look at one concrete example of smart social [media] engineering.
    If you've been involved in Instagram (who hasn't lol), you have definitely come across many Motivation and Inspiration profiles such as this one:
    https://www.instagram.com/success_foundation/

    What struck me about this profile is the following:
    It has well over 187k followers
    it's only following 24 users
    has over 1.5k posts

    BUT there is only one post that tries to promote/sell anything. Which is this one:
    https://www.instagram.com/p/BVNW2P-D8Bv/?taken-by=success_foundation

    It was posted about 5-6 hours ago.
    If you look deeper into the post you'll see "why" -- because it's father's day today ,, congratz to all fathers in the building!!

    The post is promoting a specific product, whose original author appears to be: https://www.instagram.com/royalluxurys/

    [​IMG]

    When you scroll down on that profile, you'll notice it's the only promotional post.
    This could mean two things:
    1. Either this account is run by someone who's truly inspired by motivational quotes and is just doing this as a hobby -- thus he got paid by the owner of "royalluxurys" to re-post it.

    2. Both accounts are owned and managed by one entity. It could be that this account was purchased just recently (since it has many followers and a great engagement rate).
    Whichever the case may be, it doesn't matter as much as the following.
    Smart marketers make use of good timing & seasons to make big money.
    I'm not saying these guys went from rags to riches in just one day, but I'm sure they made a dozen or so additional sales in the past five hours.

    First of all, looking at their website ( https://royalluxurys.com/ ), notice how badass, classy and "exclusive" the homepage looks like:
    [​IMG]
    ... only if their domain name wasn't spelled so bad, I would've considered purchasing a watch from them, hehe :) Meaning: they know their audience and can trigger their "weak" spot which is luxury feelings.

    The link in their bio sends me to this page:
    https://royalluxurys.com/collections/watches/products/the-spyder-leather-quartz-wristwatch

    Page screenshot:
    [​IMG]

    Aha, look at that! The product originally costs $9.99 but now (Father's day discount offer) it's a $0.00.
    How in the world are they making any money then!? Let's find out ;)

    When I went to the checkout page, I noticed this:
    [​IMG]
    As you can see they charge $12.83 / $42.59 and $56.07 to ship a damn watch to a country in Europe (I chose Germany as destination). This means they are most likely drop shipping from some South East Asian country (Taiwan/China).

    This method has been posted many times before on BHW so it's definitely not a new strategy.
    However, these examples illustrate how it's done in practice with real examples, so lock and learn kids.

    From my point of view, these guys made a horrible mistake...
    Father's day is TODAY (Sunday 11th of June),
    but their shipping duration is 3 - 21 days.
    These guys should've started their promotion on Monday 5th of June, that way they could sell their most expensive shipping package (3-5 business days) to make the most profit. Taking into consideration that people don't want to pay $56 to ship a $9 gadget, they should've started their marketing campaign 2-3 weeks before Father's day -- because now it's too damn late.

    Today's lesson: know which holidays and other special days are in the upcoming 30 days and plan your marketing campaigns accordingly. If you do not, you will lose and someone else will win.
     
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  2. shafi432

    shafi432 Regular Member

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    Good one. Love the way you simplyfi the whole concept.

    Keep posting. Waiting for the next episode.
     
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  3. djlance

    djlance Jr. VIP Jr. VIP

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    Father's Day is the 18th
     
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  4. janojebo

    janojebo Regular Member

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  5. Transparent

    Transparent Newbie

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    Nice write up. I'm following
     
  6. arlingtonstreet

    arlingtonstreet Newbie

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    Followed. Thank you for the insight.
     
  7. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Very thorough reverse engineering man...keep em coming!
     
  8. ImSoCool

    ImSoCool Junior Member

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    There is another option (and the most likely), they promote posts for 6/12/24h and then take them down.

    Btw, i really like this series.
    Thanks, @healzer !!
     
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  9. Sharon09

    Sharon09 Registered Member

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    Liked it..
     
  10. healzer

    healzer Jr. VIP Jr. VIP

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    Apparently there is a difference for Father's day, my mistake. In Belgium it's the 11th.
    I'll keep an eye out on that account if they do/don't remove the post.
     
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  11. Braxton Bragg

    Braxton Bragg Registered Member

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    They removed it, your link towards the product doesn't work anymore. I guess this is what they have been doing on a regular basis. Catch their audience on the feet, make a "few" sales and then remove it. The account then appears to be only about sharing useful content and quotes which attract a lot more audience than an account filled with promotional content. I personally never follow people who out of last 10 photos have more than 2/3 promotions. I simply hate having my feed filled with all sorts of promotional crap I mostly do not care about.

    So it is a smart tactic. They surely can't catch as many sales as possible during the 5-hour period, but they do not lose followers do overpromotion and they surely gain a lot more by having a clean account focused on sharing something useful.

    Bravo on sharing the method! I hope you will keep up with this. I am still wondering how much money people make with Instagram accounts of that size.
     
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  12. healzer

    healzer Jr. VIP Jr. VIP

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    Exactly, seems like it :)
    Thanks for reporting this!
     
  13. techn1k

    techn1k Junior Member

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    Also it's a fresh site, domain was registered on 2017-06-04.
    But I think their F+S methods is working for them - the "someone just bought X product in (...) is popping up like mad.
     
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  14. alexxforrd

    alexxforrd Junior Member

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    Awesome, Waiting for Chapter 3
     
  15. slickee

    slickee Newbie

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    The "someone just bought X product (...)" can easily be faked by installing an app in Shopify/Wordpress, so it does not necessarily mean that those are real purchasers. But yeah, thanks to your research, they probably just launched the site to capture the Father's Day celebration hype.

    I have to say though, for a site that was just recently launched, having an Instagram account with 38k followers is really impressive.
     
  16. _basilisk_

    _basilisk_ Newbie

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    I just want to take a moment to give a big F*kn shout-out to Healzer. This dude took it upon himself to offer advice to some no-name scrub here on BHW ( yours truly ), and whenever I need advice this man is on it. Not only that but he is constantly pushing me to do more , hustle more , make more.

    You the man Healzer!
     
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  17. healzer

    healzer Jr. VIP Jr. VIP

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    Thanks mate, your words mean a lot to me! :)
    I'm glad you're making progress and keep moving forward.
    ---

    Episode 03: https://www.blackhatworld.com/seo/rem-reverse-engineering-money-s01e03-honor-your-work.947368/
     
  18. mnunes532

    mnunes532 Supreme Member

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  19. healzer

    healzer Jr. VIP Jr. VIP

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  20. alexxforrd

    alexxforrd Junior Member

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    Hi mate I love reading these methods(case studies) you post, personally i haven't tried any of them, can you guide me which method I should use first ?
    and I have no money to invest right now for domain/hosting/bot.
    Thanks