Referral Marketing: An Actionable Guide

Referral marketing is a technique (for some, a marketing channel) that enables loyal clients and advocates to refer their network to your company in exchange of rewards.

Referral marketing has the same effect as word-of-mouth, but is initiated and managed by a company.

The rewards offered to customers referring other people, can come in many forms:

• Discounts.
• Money.
• Free products.
• Early access.

During the past few years, some of the biggest companies in the world have deployed referral marketing, as a powerful asset that helped them to either kick start or expand their user base.

If you’re wondering if referral marketing is really important, let’s take a look at some data.

Source: https://viral-loops.com/referral-marketing/