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Reduce goog PPC costs

Discussion in 'Adwords' started by inverness, Jul 18, 2015.

  1. inverness

    inverness Newbie

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  2. Boriss

    Boriss Elite Member

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    I think it's up to Google to reduce it.

    Maybe try different keywords.
     
  3. Disloyal

    Disloyal Jr. VIP Jr. VIP

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    The more competition the higher the prices, but get higher quality scores so you pay less per click.
     
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  4. koolkake

    koolkake Regular Member

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    Optimize keywords for conversion data
    Optimize ad schedule during best conversion hours
    Optimize display ad placements
    Optimize by tracking income by area conversions
    Continue recreating ads to fight exhaustion, increase CTR

    List could go on and on. But that's a very broad question you've asked.
     
  5. Bileks

    Bileks BANNED BANNED

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    When my QS is 8/10 i pay $0.05 per click and when i get QS of 10/10, i only pay $0.02. That's the POWER of QS.

    You should work on it !
     
  6. LucidMarketing

    LucidMarketing Regular Member

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    Quality Score is central to so many things in Google Adwords and Bing Ads. Improve it and you improve your campaigns. The main driver of QS is your click rate compared to competitors at your position. In other words, get more people to click your ads.

    Google does not determine costs, advertisers do. If costs doubled in the last year, it's because your competitors have increased their bids and/or increased their QS and jumped ahead of you. This happens a lot to advertisers who simply let things run and pay their campaigns no attention. You can't stand still in this game.
     
  7. vivalafeva

    vivalafeva Supreme Member

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    i would strongly consider expanding your campaign to different ad networks
     
  8. SearchVandal

    SearchVandal Newbie

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    CPC rises in competitive markets. So write better ads and stay on top of bidding.

    If you are converting visitors then get on display network, if you are not already. There are lots of cheap clicks with display ads.
     
  9. K.H.R

    K.H.R Jr. VIP Jr. VIP

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  10. extreme90

    extreme90 Jr. VIP Jr. VIP

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    One good way is to go with customized campaigns for different cities, with different landing pages & ad copies, I'm sure your QS will go up = lower costs for you and better conversions with more attention.

    :)
     
  11. Latoon Technologies

    Latoon Technologies Jr. VIP Jr. VIP

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    Change you key words, Google are changing the prices on competition
     
  12. Rough Driver

    Rough Driver Newbie

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    I suspect that within real estate more and more new online estate agents are setting up google adwords accounts and flush with investors money are throwing money at adwords to try to get to position 1.

    When this happens focus on quality, by which I mean the quality score, enhance the user landing page experience, ad relevancy, etc etc. Try to get most keywords have a QS of at least 6/10

    Also highly target your visitors, demographics, location, themes - this will further boost QS by increasing ad relevancy and landing page experience, and thus reduce your CPC and ultimately the CPA.

    ------------------------------------
    PS, Just looking at your first post;

    If you quality score is going down then you will have to increase your bids to keep your FPR ( First Page Rank ) this is most likely what is happening and so the solution would be described above. You will soon understand how important QS is to google..lol
     
    Last edited: Sep 1, 2015
  13. harizd

    harizd Regular Member

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    If your primary keywords are expensive, may be you should consider targeting secondary / relevant keywords. The volume may not be high but thats the only other way to bring down the CPC. Everything else is beyond our control with no valid method to measure the actual competition / highest-bid.
     
  14. ernohorvath

    ernohorvath Newbie

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    Eg? Do you have any which actually working? I don't have great experience with others.
     
  15. ernohorvath

    ernohorvath Newbie

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    I wonder nobody mentioned negative keywords before, basically it should increase the Quality Score too, but adding negative keywords eliminate the traffic which not worth paying for. If you use anything other than exact match type you should use negative keywords. (Well sometime you should use negative keywords with exact match too, because of abbreviations & Google is s...t make the difference between ceo & cfo etc. )

    It's pretty hard to find good negative keywords, but basically longer search terms has it, eg. 'rent salford quays' probably a good keywords but 'rent parking salford quays' is not (unless you are renting parking spaces and not properties). Or 'rent manchester nh' is also not good, unless you are renting properties overseas in the US not in the UK. I hope that helped.

    So in this case 'parking' and 'nh' would be negative keywords for your campaign.
     
  16. xjapan

    xjapan Power Member

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    dont use google suggestion, try to find a less competitive keywords
     
  17. victorrex

    victorrex Junior Member

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    The best optimization of the campaign one can do the best reduced cpc would be.
     
  18. LordKrafty

    LordKrafty Junior Member

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    More search terms = more traffic at lower cost. :)
     
  19. bruno0

    bruno0 Junior Member

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    QS is the only thing i can think of as a solution
     
  20. sunny_clicks

    sunny_clicks Regular Member

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    Most newbies don't get it that adwords is a dynamic platform and CPC and in turn your CPS will depend totally on what your competitors are doing. Even after doing your best in optimizing your campaign if your competitors do the same the whole games changes again. So the only way is to first accept that things will keep changing and next you should be ready to adapt and change your strategies according to the market you are operating in.