I had a niche website in partnership with someone around 5 years back. The site had decent amounts of content and started to get some revenue. But, both of us wanted to go in a different direction. So, it fizzled out and I got out of the picture and let him continue with it. He went on for a while and moved on to other things. So, its been over a year and half since the site is down. He gave the domain back to me as I want to rebuild it and give it a shot. The site is completely deindexed since its been down for more than a year. The domain holds a PR 1 and has some backlinks pointed to it. I see most of the articles are there on way back machine. I have some doubts and would appreciate any tips on this. 1. The content that was written for the site were general articles on the niche and not specifically targeted towards easier keywords. I am considering just rebuilding the site as it, using same titles and urls used previously and not focus on SEO for the old articles. Instead, I want to do fresh keyword research and post articles targeting keywords that are monetizable and easier to rank and carry out SEO for this. Recreating the old urls will also help because there are a few backlinks to previous URL's and could help. 2. Another approach I am considering is to use previous articles and try to find good keywords for them. There are some good articles suitable for this and I could post them with different title and URL targeting the new keywords and do SEO based on this. But, that would mean I lose out on any link juice that was pointed to previous URL's So, how do I go about this?