I'm exceptionally curious about something here. There's some chatter going back and forth here regarding perhaps the viability of Facebook marketing and HOW to actually properly leverage it... but I've not really seen anything completely indicative of the "right" approaches to take. Or even how folks are leveraging it with real efficacy to make profit or draw users and/or clients.
Would some of you mind sharing "testimonials" and how-to's regarding your tactics?
First, what services do you use and which ones are most effective? Will you please share some true rounded figures? For example, how do you actually leverage Fan pages? Paid Ads? Status updates / mass status updates? Do you harvest emails and phone numbers when they are posted and do some sort of lead gen? What else? And what results do you see from those?
I have heard that status updates are read around 400-1000x more than ads are viewed for CPM ads.
Second, what information do you usually pay attention to on personal profiles when building leads or gathering info to figure out ways to market to FB users? Or is that something anyone is doing or worth doing?
Third, I've seen that even using facebook with ZERO (0) friends is profitable... How so? What do you do to leverage FB for such a case? Do you just info crawl and send messages to profiles that "hit" certain keywords that you see when searching?
Fourth, is there a way to data mine FB for more strategic marketing approaches and if so, how are you doing it and what info seems most beneficial to look at? Or do you just "demographic dive?"
I'm SOOO excited to get some real feedback here. It seems that FB is really not being properly tapped and I'd love to hear how people are properly tapping it and what kinds of results they're seeing. I feel there's a lot more potential than just twitter spamming with FB, but I want to know how to properly leverage it in such a way that I could apply it to everything from lead gen for biz ops to building new startups that just need massive (perhaps somewhat targeted) volumes of users to pour in.
Thanks for any input!
--Frank
Would some of you mind sharing "testimonials" and how-to's regarding your tactics?
First, what services do you use and which ones are most effective? Will you please share some true rounded figures? For example, how do you actually leverage Fan pages? Paid Ads? Status updates / mass status updates? Do you harvest emails and phone numbers when they are posted and do some sort of lead gen? What else? And what results do you see from those?
I have heard that status updates are read around 400-1000x more than ads are viewed for CPM ads.
Second, what information do you usually pay attention to on personal profiles when building leads or gathering info to figure out ways to market to FB users? Or is that something anyone is doing or worth doing?
Third, I've seen that even using facebook with ZERO (0) friends is profitable... How so? What do you do to leverage FB for such a case? Do you just info crawl and send messages to profiles that "hit" certain keywords that you see when searching?
Fourth, is there a way to data mine FB for more strategic marketing approaches and if so, how are you doing it and what info seems most beneficial to look at? Or do you just "demographic dive?"
I'm SOOO excited to get some real feedback here. It seems that FB is really not being properly tapped and I'd love to hear how people are properly tapping it and what kinds of results they're seeing. I feel there's a lot more potential than just twitter spamming with FB, but I want to know how to properly leverage it in such a way that I could apply it to everything from lead gen for biz ops to building new startups that just need massive (perhaps somewhat targeted) volumes of users to pour in.
Thanks for any input!
--Frank
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