I too am a IM noob. But I just found out something I think everyone should know. If you are not using Google webmaster to track links and what not you should really start thinking about it. Heres why. I have been trying to go after a few keywords with low competition for about 2.5-3 months now. I keep going in and out of "phrase-position" for one particular keyword phrase. "Broad Position" is where I want to be. Those of you who use MS know what I'm talking about. Its a 3 part keyword phrase. But when I checked Google Webmaster I was in 10th position for the keyword phrase minus the 3rd word!!! How, why, when, where, what the F*ck!!!!! This 2 word keyword phrase has 50 times more competition than the 3 word keyword phrase and way more searches (and a very high SEOT). UHHH....... WOW-HELL YA-Finally Something. Now Lets see if get it to the top. Oh, so the moral is.. keep your patients/pants on and check google webmaster once in a while, it helps..... I think.