Captain bd
Regular Member
- Jun 30, 2022
- 485
- 228
Very well Written
First, thanks for sharing your journey into paraphrasing or rewriting content.
Content rewrites do work.
But as you said, it boils down to keeping the target keywords.
It also boils down to having the right structure.
A lot of people are under the impression that if they're going to rewrite somebody else's informative content, they basically have to change everything.
Get all the information but put it in completely different words and structure, and nearly throw out the baby with the bath water.
Thank you for highlighting the fact that the foundations of the source content have to be there, and just as importantly, the focus should be on the end user.
As you said, paraphrase the text as if you are explaining information to a friend.
And this is crucial because until people don't step into the shoes of the person they expect to read their content, they will be rolling the dice.
Some of their content will rank really well.
Others will go nowhere.
But suppose online publishers took more control over the process of addressing search intent to ensure that they produce content that gives the readers the experience they're looking for.
In that case, they are more likely to be rewarded with better rankings.
This is good stuff.
I like the quality guidelines you laid out: short, concise, and to the point.
Also, my personal approach to PAA content is to focus on the main keyword that the article as a whole is targeting.
This sets up an "umbrella" for the wide range of related questions you can put into the article.
Also, you can't ramble about each answer because you're trying to write only a snippet.
You're shooting to directly answer while simultaneously putting in a call to action to get the reader to read the rest of the article.
This takes much trial and error, but it can and is being done.
The key is to terminate that search.
Don't let that reader click the back button.
Anyways, thank you for this awesome share.