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Ranking localized keyword

Discussion in 'White Hat SEO' started by cflan12, Oct 22, 2013.

  1. cflan12

    cflan12 Newbie

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    We've had numerous SEO companies attempt to contact us regarding ranking on specific localized keywords for our business. My interest in is what sort of method goes into this? Is this basically content publishing that eventually is focused on backlinks with anchor text specific to the keyword? Can anyone help to provide the process that focusing on specific keyword rankings requires? Thank you.
     
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  2. globolsales

    globolsales Jr. VIP Jr. VIP

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    For localized SEO, u should focus on keyword + local name and if you use google map ranking, then submit to local directories such as yellow page etc

    Cheers
     
  3. Nigel Farage

    Nigel Farage BANNED BANNED

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    Organic or Local listings?

    Is this <trade name> <city> like <plumber> <Los Angeles> or what?
     
  4. cflan12

    cflan12 Newbie

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    Yes, but since our physical address is for a suburb of say Los Angeles, we are working on ranking for those localized keywords involving <Los Angeles>. We aren't able to get into the Google Local Pack due to this issue, so we have looked at other methods. If there is a way to be able to have exposure for local listings we would want that as well, but otherwise it seems organic listings is what we what have to target from our understanding.

    We had wondered if focusing on quality content, such as an onsite blog, with the ability to build back links to this would allow for exposure on these keywords. But we wondered the actual method, is it simply generating quality content with specific keywords, where backlinks and the anchor text with those keywords will eventually show us as relevant site for that search query?
     
  5. masterjani

    masterjani Jr. VIP Jr. VIP

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    you can get relevant backlinks from the local city sites and submit it to local directories. Also, creating citation will help the site as well. Having all these mixed along with social signals will help you in local listings.
     
  6. Nigel Farage

    Nigel Farage BANNED BANNED

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    You need to do some more reading on Local SEO theory. I can tell by how you are using the language that you do not understand the concepts behind Local SEO because you are not using the correct language.

    There is Organic results, and there is Local Search results. That's it. The "7-pack" is a presentation mode that can change from day to day, location to location, niche to niche. Google can choose to display the Local Search results any way it chooses, so to describe them as the "7-pack" is incorrect.

    It's usually easier to rank in Local Search than Organic, and the methods to rank locally are safer to use that those used for Organic results. The quality of the traffic, conversion rate, etc... is better from Local Results also. Of course, as usual, the difficulty to rank well depends on the competition, so the first thing to do is an extensive analysis of the Local Search results as they currently are, and discover what they are doing, and emulate that, in addition to all of the other standard "boilerplate" practices in ranking locally.
     
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  7. cflan12

    cflan12 Newbie

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    I was referring to the "7-pack"as LOCAL search, though I know this may not be proper terminology. I am aware these can be dynamic results. Our concern is that since we are do not have a physical address within the keyword city where most search queries occur, our only option for exposure is ORGANIC rather than LOCAL.

    I'll give an example. We are a local luxury vehicle brand dealership that is not franchised. Say we are in Beverly Hills and we want to rank for <Los Angeles>. We have no problem ranking for our brand name or <Beverly Hills> local search. Our focus is on ranking for <Los Angeles><Brand> since we still serve this area. It seems that Google only provides results with those that have physical address for <Los Angeles>.

    We are aware of other methods for local search, though we can always use more information, regarding local search citations that can provide each search engine algorithms with our authority as a business. We just want to know that if our PHYSICAL address is outside this <Los Angeles> search query, is there any way to show up for this local search? If there is not, our understanding is ORGANIC search results would be our next alternative.

    If that is the case, speaking with SEO firms, we wanted to understand the method for ranking ORGANICALLY for specific terms. Does it involve content marketing with a focus on backlinks and anchor text? An increase for both would be great for business, but we are not sure if both are possible.
     
  8. BlackHatRael

    BlackHatRael Junior Member

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    I'm really interesting in what you say about the differences between the local search and organic.
    Would you develop more on the subject around why it's easier to rank local and the difference in the link building
    campaign ?

    Also what you will consider a good source of knowledge for local seo theory ?

    Thanks.
     
    Last edited: Oct 23, 2013
  9. WebMeUp

    WebMeUp Regular Member

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    Hello cflan12,

    the point is that trying to get to the local listings, having no physical address is against Google's TOS.

    You may, of course, waste your time trying to game the system and make fake listings with fake physical addresses, but the big G. is is now smart enough to track those listings and blacklisting them all day everyday. So if you decide to run such a risk, be ready to get zero results and waste your money.

    What we advise you to do is to focus on getting your sites listed highly in the ORGANIC SERPs for all your targeted keywords.

    The legal and legit ways to do that would be:

    - advertise via AdWords or Google Boost for the whole county/area;
    - optimize your websites locally (optimize your site content for the local keywords, build links that contain these keywords, etc.).

    That will help in promoting your site for the organic listings and perhaps for some type of Universal search results.

    Hope you find this info useful.
     
  10. john1444

    john1444 Elite Member

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    Simply get listed in the local directories and also get links from your preferred local state.

    You can actually buy these type of domains and convert.
     
  11. b1step-ahead

    b1step-ahead Power Member

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    so what's your budget for this? If numerous companies have contacted you,, I know a few of them, why haven't you pulled the trigger? I'm sure your getting $200-400 quotes per city. I'm sure that you could learn, local, organic, ppc, but the market changes rapidly, many on this site spend 4-5 hours a week to keep up, maybe less I'm a slow learner.... The way local seo is going, especially after hummingbird, if your not a authority site, your only shot is the local listings or ppc.
     
  12. cflan12

    cflan12 Newbie

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    We are not looking to game the system as we are a brick and mortar business located in a suburb of a major city. We are just looking to capture more online traffic for customer growth. Our interest was in whether, since our physical address does not include our city, we could rank for local search results for <business><Los Angeles>. Thats where we wanted to focus on content and organic listings if it would be more optimal as far as increasing traffic. Your information was useful as we felt that Adwords and organic would be a correct strategy.

    b1step-ahead, our concern has been the effectiveness of some of these firms as well as our own understanding of their methods. We are not trying to list for multiple cities, we are a successful local business in a major city but had questions regarding our ability to rank for local search throughout the area due to our address. We are hesitant to attempt any campaign with a firm until we were aware of some of the strategies used.

    As I had orginally asked, when a firm tells us they can rank us for a specific keyword organically, we wondered how that was done. Is it a focus on content publishing that can later provide backlinks and anchor text with those specific keywords we would like to rank for? As you stated with the hummingbird update, does this content create authority for us? We want to prevent wasting an money towards a firm that may use practices than can later harm us with any Google updates. It is just in our interest to understand all this before we sign on with someone. We have significant revenue where a good budget could be set if a good ROI could be determined, again why we want to understand their strategy. As you stated, the SEO landscape is continually evolving and it is difficult for us to keep up with it, we are attempting to try as best we can to understand it.
     
  13. b1step-ahead

    b1step-ahead Power Member

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    Your not going to get alot of companies to give up their methods, especially the local game. The answer is right in front of you. You need a local address. If you can't go that route, organic serps have gotten tougher, you have 2 options tons of links and hope for the best, or really good content marketing. Plus it makes a difference if your a service company that goes out to people or do people come to you. I hope it all works out for you, but without specific details, your not going to get specific answers. I would guess that your a service company in the plumbing trade as they want to have a local presence in every city. Find out what your competitors are doing and duplicate. Good luck!
     
  14. Nigel Farage

    Nigel Farage BANNED BANNED

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    As your Local SEO, the first thing I would do is make certain that you have accomplished the basics of SEO, both local and organic. If you are seeking to make an informed decision on what to do, where to go and who to hire, the first thing you need to do is make certain that the fundamentals of SEO, both on-page and off-page, have been done. These are enduring and never change, and the resources invested into them will continue to pay off indefinitely, unlike many other "exotic" methods that either eventually fade and become meaningless, or actually cause harm to the client.

    Many of the questions you have can be answered by doing an analysis of the local competition. Sometimes, some businesses CAN rank for <service> <city2> when they are located in <city1>. In addition to cityname-related searches, sometimes there are Local results delivered on other regions such as streets, neighborhoods, zip codes and area codes, i.e. "locksmith 90210", "Van Nuys used tires", etc... In order to rank for these local results, there must be some onpage SEO that connects the business to these keywords.