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Ranking inner pages?

Discussion in 'White Hat SEO' started by billsfan2012, Aug 27, 2014.

  1. billsfan2012

    billsfan2012 Regular Member

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    Ok so I'll come right out and say that in this post, my inner pages are "reviews"

    I've had no issue building high quality PBN links to my home page and sometimes I'll also use PBN for my category pages or an individual review to mix things up, but for the most part my PBN fuels the home page.

    This means most of the time I create a new inner page, they have no backlinks.

    My PBN is decent size but not large enough for me to use its link juice on so many inner pages, so I'm not really sure how to "naturally" build links to the inner pages of my MS at this point.

    I've actually entertained the idea of more emphasis on social signals than backlinks, but the only way i know of building natural social signals will get me 1-2 signals per social platform. Buying them seems like a recipe for penalty so I'm avoiding that too.

    I've looked at my main competitor and as far as on page SEO, his keyword density is generally around 2-3%, his inner pages are mostly text which lends itself to faster page load times than other competitors, so I've been able to draw some reasonable conclusions as far as on page SEO.

    But totally different story looking trying to draw conclusions from his backlinks. ALL of his inner page backlinks are these crappy forum posts with contextual links within COMPLETELY IRRELEVANT body text. For example, it might look like this:

    The Crater Lake National Park keyword research is located near Grants Pass.

    And "keyword research" would have been the anchor text in that example.

    It kind of goes against everything I've been told not to do... and yet he is completely dominating for every single review so I'm lost unless his on page SEO is the reason he's ranking and these forum posts are not helping or hurting.
     
  2. Reyone

    Reyone Elite Member

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    First of all, calm down; I think you are overdoing the whole "competition analysis".

    You mention you don't think your PBN is large enough to link to inner pages; so why not set your first objective to grow it? Get loads of content and schedule it over time; get outbound links to other related sites and make sure not to link only from your desired kws.

    If getting this content is the problem, look for cheaper alternatives... lower end content can do as good (unless you are looking to do something really special with your PBN).

    In regards to your competitor, I would simply advice you to ignore it for the time being and to focus on how can you make your website the best of all. You mention loading times, why not get a sick VPS or dedicated? That would certainly solve any loading issues; optimize your content, put some nice metas and get some nice titles going. Give it life by getting a blog on the side and updating content regularly (I always recommend at least 3 times a week); connect the blog to all social media platforms and let it spread. And if you have the time or the money, hire a person to take care of your social media efforts if you want to go the extra mile.

    All in all, focus on making it the best and stop trying to overcome what you think your competitor is doing better. Did I mention videos and infographics? Ye! Do some video marketing (proper one, don't come up with the usual animoto shit) and get some graphics going! That will get you up there, trust me :)

    Best of luck!
     
  3. Stevoid

    Stevoid Newbie

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    Agree with Reyone - grow your PBN and build links to the inner pages. I wouldn't look too much into your competitor backlinks as he may have pbn links that are hidden as well and so you don't get the full picture
     
  4. billsfan2012

    billsfan2012 Regular Member

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    Appreciate the response! The comment about using a dedicated server really opened my eyes because my most successful site happens to run on a dedicated server. It's an adult forum with 7000+ members. I have to pay $125/month towards this but I also have a lot of storage space and bandwidth that I wouldn't need for my review site.


    With that said, could anyone suggest a company that is currently offering discounts/coupons on dedicated server plans?

    I'm hoping there will be options under $40/month because I do not have the same bandwidth & storage needs as I do with my adult forum.


    I know I could search for this on Google but there are a lot of crummy companies so I'd prefer to get some recommendations if possible :)
     
  5. Reyone

    Reyone Elite Member

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    I've tried a lot of hosting companies.

    In my personal opinion, OVH is without a doubt the best.