I recently just discovered that my keyword for a particular site was pulling poor traffic, even though it was ranked #2 for a keyword that gets 200k monthly searches. The reason behind it was that the keyword gets searched mostly from non english speaking places, such as Brazil and Germany etc. I am not ranking well in those countries. Since the site is a week old, and I have easily gotten my #2 position in the US, UK and Australia, will I gain rank globally? How do I rank for these countries? Do I need content in that language? Should I create a language selection feature on my site? And if so will this solve my problem? Cheers!