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Ranking for local keyword without an address

Discussion in 'Local SEO' started by icinine, May 21, 2019.

  1. icinine

    icinine Newbie

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    I have a query in relation to local SEO and how to rank for local keywords when you don't have a business there.

    For sake of example - lets say I have a plumbing client in boston. Their main KW is 'plumber boston' (and it always will be) but they're now willing to expand their travel zone to areas like Middleborough and Attleboro.

    Both around 90mins from Boston.

    My intention would be to create an 'Areas We Serve' page with Boston, Middleborough, Attleboro pages as sub-pages and try write some reasonable content for those pages (that'll be a struggle).

    Anything else I should be considering?

    Blog post about plumbing supply/bathroom supply stores in those areas which link back to the 'Area' page?

    Like a 'Best Bathroom suppliers in Attleboro' linking back to the 'plumber attleboro' page?

    What do you think? Anything else I should do?
     
  2. Kilterman

    Kilterman Jr. VIP Jr. VIP

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    Your headed in the right direction.
     
  3. Panther28

    Panther28 Elite Member

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    This is an important event,
    so the very least you should email the existing client base to say you've expanded to these areas, and here's a link to the blog posts.
    Create a press release too, and announce this, and take it forward to the small business community in boston too,
    who will be proud to support someone who is expandin their business.
     
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  4. akshayp83

    akshayp83 Junior Member

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    add labels for your location
    like best plumber in Xyz if you're covering multiple cities.
     
  5. uncharted88

    uncharted88 Junior Member

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    Get another GMB account in those cities at a new address.
     
  6. lbhbochc

    lbhbochc Regular Member

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    Press Releases work really well, so do creating YouTube playlists and YouTube videos for those areas.

    Backlinks with geographic anchor text work, but can be expensive.

    Create and rotate GMB posts targeting the cities you want.

    Create geographic web 2.0s and power those up.

    Lastly create your own mini-PBN for the cities you're targeting.
     
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  7. lxboston

    lxboston Jr. VIP Jr. VIP

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    Get links from local city sites in related but non competing niches.
     
  8. HenryLeo

    HenryLeo Newbie

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    This is more helpful I think, thanks for share good way.
     
  9. creatorsaurabh001

    creatorsaurabh001 Regular Member

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    Hi,
    Hi,
    Under service area section replace the city name to zip code.