Make sure you are using exact search function. The difference is tremendous and there are broad keywords which are competitive which normally tend to get extremely low amounts of exact search traffic.
For example ...the work "hotel" is one of the most competitive in the world and gets millions of broad searches, but rarely anyone opens up google and searches for the term "hotel" as it is usually combined with other keywords e.g. "hotel in barcelona" etc.
Hope this helps and sorry to hear that you are disapointed.
For example ...the work "hotel" is one of the most competitive in the world and gets millions of broad searches, but rarely anyone opens up google and searches for the term "hotel" as it is usually combined with other keywords e.g. "hotel in barcelona" etc.
Hope this helps and sorry to hear that you are disapointed.