I've been using this technique for a little bit and figured I'd share it. It's quick and easy. On your ad have a few pictures but the picture on the furthest right is a half picture then put an ARROW icon on it that makes it APPEAR that the users can scroll through a slide show when in reality it takes them right to your site and they can browse the show there. I attached a picture so you can see what I mean. That last image just has a layer over it with an arrow. This increased my ad traffic CTR by 20% http://imgur.com/XDYgJDf *Edit: This is not about ripping people off into fake click traffic. An arrow is a buying signal that when clicked is a sign the customer is already interested.