I got questions about picking keywords. 1. Let's say I want to use keyword (dont look at grammar of these examples): "best running shoes" <-- Let's say this keyword has 1000 searches per month with low competition. Then I see second one keyword: "best shoes running" <- words changed its places, this phase has 600 searches per month with low competition aswell. Should I do SEO for both of them, or maybe "best running shoes" is enought and It gonna work same as that second keyword? I hope you know what I mean, both keywords are same, the difference is only beetween two words which are placed in a different order. What is better? Let's say I want to use ONE of these keywords: - Best woman shoes 2014 - Woman shoes Tell me, is that "Best woman shoes 2014" works same as "Woman shoes"? If I make seo for "Best woman shoes 2014", is it gonna work same or better than "woman shoes"? Im asking because If I want to find some keywords I got problem like this: best woman shoes / woman shoes / best children shoes / children shoes Should I use ALL of them? Maybe one keyword with "BEST" is enought than putting second one without "BEST"? If I use "Best woman shoes", shall I use "Best children shoes" aswell or I dont have to use "BEST" again and again? 2. How many keywords should I use for my website? I think 5 would be good but I am not sure. Look: My website is about product which has 4 categories: Sport shoes, Men shoes, Women Shoes, Children shoes. Each category has it own articles, so if you go to Sport Shoes category, you'll find there articles only about Sport Shoes, you'll not find there any informations about shoes for children etc. Shall I pick 5 keywords per each category? For example for category: Men shoes I'm gonna use 5x keywords targeted only for this category (men shoes, the best shoes for men, cheap men shoes, nike men shoes, reebook men shoes) and these keywords I will use in articles about men shoes. In category about children shoes Im gonna use different 5 keywords targeted only for this category. Totally it gonna give me 4 categories * 5 keywords = 20 total keywords for 4 categories. Is it right what I just wrote here? Shall I make SEO for my website (title/meta/h1 h2 etc) with basic keywords? I mean to use keywords like "Sport Shoes", "Best summer shoes", "the cheapest shoes" only for WEBSITE, and targeted keywords like "cheap children shoes" only for articles? I hope there is someone who can asnwer for this question, honestly I got many questions all time but I have no idea if I can ask about it here or in different place. Cheers! 3. If word "shoes'' has 5000 month searches and low competition, and Im gonna use keyword: "Best shoes for men" (which has 100 searches), is it gonna be same as alone "shoes" keyword with 5000 searches? 4. I got two keywords: charger device (600 searches low comp) and charger devices (6000 searches low comp). Is "CHARGER DEVICES" enought? Shall I use both of them or maybe the second one is enought?