If i'm wanting to target a different segment on my niche would it be better to try and promote my main page, a category, or an individual article to that keyword?
Depends how big this new "segment" is and whether you are going to be doing lots of promo for it. If this is big then create a new category and use keyword rich articles within that category.
If it's just one off use an article.
Yes, it solely depends on how big the segment is to conclude if that needs a link in your main page or a whole lot of segment with promo articles with keywords. You have to make sure you choose the right keywords to get traffic. All the best.
It sounds to be a good idea, as visiting library and reading books are extinct due to internet. All the best and thanks for bringing us the precious books online.
Articles is the best option. It will surely help in targeting the niche too..Go for it and see how by adding unique articles, you can gain potential outcomes.
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