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Question on Conversions and Clicks tracking..... Please Help

Discussion in 'White Hat SEO' started by Vik Pathania, Dec 1, 2016.

  1. Vik Pathania

    Vik Pathania Regular Member

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    I have a website showing smart watches and clicking on the buy button redirects you to the product on Amazon. I am running ads on Google & Bing.

    Now, I want to track the Button clicks in Analytics and Conversions in Adwords and Bing. (somebody that comes from an Ad(Google/Bing) and presses a link that goes out (usually Amazon links))/.............

    What should I do for this?


    Please share your thoughts.
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Hopefully Event tracking does what you need it to do:

    https://developers.google.com/analytics/devguides/collection/analyticsjs/events
    see "Outbound link and form tracking"

    Otherwise...

    The solution is fairly technical, but I think what you want to do is code your own tracking redirects and your redirect script will use Google's Measurement protocol to log data to Google Analytics with a server-side call from the redirect script before redirecting to amazon.

    https://developers.google.com/analytics/devguides/collection/protocol/v1/devguide

    Doing it this way means you know that if they made it to amazon they had to go through event logging for GA first.

    You may have to marry up tracking codes between exported reports in GA and exported reports from Amazon Affiliates to get the full report from source mediums to sales and earnings. You might be able to manipulate data import to get it all in one place. You'd have to look into those options deeper

    https://developers.google.com/analytics/devguides/config/mgmt/v3/data-import
     
    Last edited: Dec 1, 2016