[Question] How world_record_egg went viral?

I'm curious about how this newly created account managed to break Kyle's post record in less than 10 days.
For those who don't know (IDK why), the world record egg is only a post of a simple egg which currently holds the highest number of post likes in Instagram (about 45mil at the time of writing this).
If anyone knows about his/her method of growing extremely fast, It would be nice to share it with the community.

Like you said, it just went viral. The internet is stupid sometimes. But you cant force things to go viral

Taking advantage of basic human behaivor. The need to try and belittle people who are doing successfully better than you. In this case, Kylie Jenner. It was cleverly promoted.