Question: How can I avoid being considered an email spammer?

I never used email marketing because I am afraid not to get into trouble... but I miss a big market.

Soo... I am planning to send emails to specific companies in my industry, to invite them to use me as a freelancer when they need me. I don't plan to include any links in email, just some images/presentation and invitation to contact me in the future...

Is this ok? Can this be considered email spam? Should I use e different email?... I want to use mine because seems more professional... instead of using [email protected]

I'm sorry if my questions are dumb... i tried to read laws, google but don't find a definitive answer... i just want more clients. I work online as a freelancer.

Depends how many emails you send out. But if you target companies and there is under 500 of them, even a mass email with gmail would work.
So I think you're far from what we call a SPAM in general .

Question: How can I avoid being considered an e-mail spammer?
Answer? Don't give any potential client reason to believe you might be an e-mail spammer. I.E. Keep it simple, professional and restrained.

If the number of companies you will be contacting is relatively small (under 1,000) then I would suggest you do the following:

Send out every email individually (not in mass) and refer to the company directly.

"Dear CompanyName ltd,"

Additionally you should also include some pointers/hints that refer to that company alone.

Don't send out more than 30 email/day. It would only take you a month to contact 1,000 different companies. This will also give you time to get to their replies gradually, instead of getting them all at once.

Thanks guys, interesting answers, I'm still processing the info

I plan to send 10-20 emails / day using 5-6 customized templates.
I have a few clients and once I get 5 - 10 regular clients I won't need more because of time.

I offer a premium service at a good-medium price so probably would take me some time to find clients who understand and can benefit from my work. Some of my peers sells at 2x 3x my price, but they have many years of good reputation.

I'm not sure what would happen with my email if some of them will click and mark my email as "spam" or "junk". I've read in an article that if 1 / 1000 emails is marked as spam your future emails will get probably in the spam folders automatically.

If my emails will go into spam... there goes my reputation.
I'm not sure if setting a new email account would mean any protection or if I also need a new ip...