So, me and my friend have been discussing, if you have a website about let's say payday loans, then we all know you should build some backlinks related to that keyword and also include your keyword along with regular generic ones and also insert your keywords into your content. What we were discussing is, what if your backlinks never contained your keyword? would that mean you would never rank for them? what if your backlinks only consisted of "click here, click there, follow this link, etc". Would you just get some residual ranking? What do you think? â€‹GOD BLESS!