Sorry if this is a question I should know, So which do you think would be easier to pass up authority like yelp. DA we'll say 34 PA30 with keyword not in url or title but IS NEWLY sprinkled in content. OR... DA 34 PA1 on a new sub page with keyword in URL, Title, H1 and content etc. Basically the first site would be the root domain / home page of the second site with we will just say 35x referring backlinks shouldnt really matter. Both start building good links at the same time using the same X% of the keyword as anchor. Which would rank first?