I'm wondering what the best approach to my dilemma is. I'll explain with an example: I have a service offering website, lets say it's a plumber website, so my menu structure goes something like this: - Home - About Us - Services - Service 1 - Service 2 - Service 3 - Contact Us Now, the above is all fine and well, until I want to add at least 20 more services to target specific keywords. I can't have 20 second tier menu items under the "Services" menu items, it's just too much and won't look good at all... What would be the best way to move forward? Can I create these service pages and just not link them in the menu? Will they rank if they aren't linked from my homepage (since most of my backlinks go straight to my home page). What's the best way to do this?