Question about hyphen

Discussion in 'White Hat SEO' started by mattworld, Apr 4, 2017.

  1. mattworld

    mattworld Newbie

    Joined:
    Apr 4, 2017
    Messages:
    6
    Likes Received:
    0
    Gender:
    Male
    I can get the perfect expired domain that is several years old. It's "brand-specificbrand.com".
    Should I go with this or start with a new domain name without the hyphen?
    I just want to be on the first page for a hyper local search (small town brick and mortar biz)
    Thanks in advance
    Matt

    ps. I'm sure the original owner did this for readability. There's no spam and only a couple legitimate backlinks.
     
  2. validseo

    validseo Senior Member

    Joined:
    Jul 17, 2013
    Messages:
    917
    Likes Received:
    536
    Occupation:
    Professional SEO
    Location:
    Seattle, Wa
    It is very very difficult to find examples of hyphenated domains ranking well.

    The only exception I could find:

    merriam-webster.com

    Even when the search terms are correctly hyphenated still unhyphenated domains won. That makes me nervous about your plan.
     
    • Thanks Thanks x 1
  3. mattworld

    mattworld Newbie

    Joined:
    Apr 4, 2017
    Messages:
    6
    Likes Received:
    0
    Gender:
    Male
    Thanks!
     
  4. stevesolo

    stevesolo Senior Member

    Joined:
    Jul 3, 2014
    Messages:
    926
    Likes Received:
    262
    Gender:
    Female
    Occupation:
    Content Marketing
    Location:
    BHW Boat
    Home Page:
    There’s a domain name out there that doesn’t use a hyphen. If you would like to make your domain name look clunky and harder to remember? If so, you can go for it.

    Or else, don’t include the hyphen in the domain.
     
  5. mattworld

    mattworld Newbie

    Joined:
    Apr 4, 2017
    Messages:
    6
    Likes Received:
    0
    Gender:
    Male
    I know nothing about SEO, I'm doing well to check my email. I had read that a domain name from 1996 would improve the page rankings combined with content, etc. I don't know what is true or not. I have a long term goal, so I don't want to take any chances.
    If I wasn't on a shoestring startup budget, I'd gladly pay one of you guys for help. I'm in real estate and just paid thousands of dollars for licensing and fees.
    As soon as I get rolling, I'll budget SEO help. I just wanted to get started somewhere. Thanks!