Question about ecom product page SEO

Hey guys, just thought I would ask how you guys rank your product pages/best practices.

If your money keyword = the product name, how would you use your title tags to target the keyword?

H1 = Would be product title (money keyword)

Interested in this too
Could you run backlinks for your products page will it rank it

Money word in h1 and as many natural looking qualifiers.
For example if I was selling laptops on eBay and laptops was the keyword then I might put brand + laptop + model + condition + specs + shipping. Etc.

If it was on my own website then some of those would make it look spammy.
So would only do something like brand + laptop + model then only key specs.
Then would put other qualifiers in H2 tags of H3 further down page.

If your money keyword = the product name, then surely yes, you place it as a page title, as a slug, if needed diluted a bit to make a long tail keyword rather than the exact short keyword straight up.