I was thinking of doing a niche site and have been doing tons of reading here and elsewhere to get a better understanding of how these sites succeed. From what i understand the success comes from very specific keywords that relate to your niche. When it comes to seo would a domain name even matter in this situation? For example lets say my niche was bicycles but my domain name was useddvds this is a pretty extreme example but would this conflict in domain to niche have a effect on seo? My understanding is that niche sites rely on keywords so people are not finding your site by typing your domain but instead would find it by typing "bikes for sole" is this right? I do understand in some cases a domain name can be important for a website that wants reoccurring traffic like a social network but because we are dealing with niche related content it should not really matter right?