Hello fellow Google Ads specialists,
in the account I manage, you'll see the same image across all campaigns:
Expected click rate > Below average
Advertising relevance > Above average
User experience with the Landingpage > Below average
I wonder why and how I can optimize my click rate and user experience.
Over a month, the CTRs of my campaigns are mostly over 3%, but even for those where the CTR is over 10% or even over 20%, Google gives me the rating "Estimated Click Rate > Below Average". How can that be, or what do I overlook?
The bad rating of the user experience is completely unfathomable to me. Almost everywhere below average, although the H1 of the target page always contains the keyword and the landing pages are clearly adapted to it. Optimization for mobile devices is satisfactory for Google, also the page speed is in the green (desktop) and in the upper yellow area (mobile).
Probably there won't be any general advice to solve the problem directly, but I'd like to get to the bottom of the problem by further questions from you and I'm looking forward to your comments!
in the account I manage, you'll see the same image across all campaigns:
Expected click rate > Below average
Advertising relevance > Above average
User experience with the Landingpage > Below average
I wonder why and how I can optimize my click rate and user experience.
Over a month, the CTRs of my campaigns are mostly over 3%, but even for those where the CTR is over 10% or even over 20%, Google gives me the rating "Estimated Click Rate > Below Average". How can that be, or what do I overlook?
The bad rating of the user experience is completely unfathomable to me. Almost everywhere below average, although the H1 of the target page always contains the keyword and the landing pages are clearly adapted to it. Optimization for mobile devices is satisfactory for Google, also the page speed is in the green (desktop) and in the upper yellow area (mobile).
Probably there won't be any general advice to solve the problem directly, but I'd like to get to the bottom of the problem by further questions from you and I'm looking forward to your comments!