Push notifications - how much to spend on testing?

Hi, guys...

Let's say you are promoting sweepstake offer that pays $2,50 for a lead. I would like to know how much do you usually spend on testing the offer before discarding it? I'm talking about cases when you don't see any conversions during testing phase?

Thank you

It depends on the amount of offers and landing pages you have in your funnel, but in general its "Payout x 10" - If you don't see any conversions after that you can drop the campaign. So in your case it would be 25$ for testing the campaign.

Heiko said:

It depends on the amount of offers and landing pages you have in your funnel, but in general its "Payout x 10" - If you don't see any conversions after that you can drop the campaign. So in your case it would be 25$ for testing the campaign.

Click to expand...

Thank you.

mpnevermind said:

Hi, guys...

Let's say you are promoting sweepstake offer that pays $2,50 for a lead. I would like to know how much do you usually spend on testing the offer before discarding it? I'm talking about cases when you don't see any conversions during testing phase?

Thank you

Click to expand...

Hi! Our inhouse rule is to run an initial free test and then start cutting all the sources or zones that are not delivering leads at (at least) twice your CPA target: 5$. Sources with CPAs at 5$ are still workable, maybe you can lower the bid, maybe decrease the user frequency, increase ad CTR, etc etc. There's always room for sources that show signs of quality. If you want to know more get in touch or join