im working with direct ads link . i asked the support team about it and they said it's totally a CPM and not a CPSYou got a Lead because someone completed an offer or something that he got from your ad. As soon as you start getting traffic the cpm will decrease and will go back to the normal.
Exactly, measuring performance with minimal amount of clicks is the most inaccurate thing to do.You got a Lead because someone completed an offer or something that he got from your ad. As soon as you start getting traffic the cpm will decrease and will go back to the normal.