Promoting Sweepstake Offers with YouTube – Need Advice

• Best practices to get traffic from YouTube to the offer
• Whether to use a direct link, bridge page, or prelander
• How to avoid YouTube bans or flags on sweep-related content

Amsterdamer said:

Hey, do you want to run ads or organic YouTube videos?

If ads:

- for the content, show what the people can win and tell what they can win.
- use conversion tracking
- use a prelander
- cloaking is necessary, if you don’t cloak and show brand logos anywhere you get suspension really fast
- you need good payouts to make it work

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Crypto_Man said:

For CPA + YouTube, I would say things work best when you focus the content of the video around giving genuine value, this could be something like an unboxing, a tutorial, or a storytelling angle that naturally brings the viewer to your offer as opposed to just making it look sell-sell-sell. To generate traffic, in your call-to-action, you should link part of the story and include a memorable graphic and URL in videos as well as in the description. Specifically, I would recommend funneling through some sort of light bridge or pre-lander as it warms traffic, allows you to track how the traffic engages, and keeps the destination URL out of the description (less of a chance to take a YouTube action).

And to stay under YouTube’s radar, avoid overusing “sweepstakes” or “win” in your title and thumbnail, comply strictly with their community guidelines, and include standard disclaimers in the video and description. Lastly, pepper your description with genuine keywords rather than spammy tags, and moderate comments to maintain a positive, compliant channel reputation. Good luck.

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IlyesP said:

Thanks a lot for the tips, really appreciate it!
I'm talking about CPA + YouTube Ads — I mean promoting a video that includes a CPA offer through YouTube ads.
My issue is that I’m not sure which type of CPA offers work best with this method.
Do you have any recommendations for verticals or specific offer types that perform well with YouTube Ads?

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