I have an ecommerce site, selling for example football shoes. There are close to 100 of them in this "Football shoes" category. Like adidas, nike, blue, red, striped etc.. How many products should I show to costumers in the category (shop.com/football-shoes) before the "show-more/next" button? (pagination has been used in this case) I want to rank category pages the most. Longtail keywords and individual product pages are not so important. Is it right that the less product i have on the categorys first page, the more juice will stay there? If I have a category page with 24 products at default, is it stronger than the same category page with 72 products? Whats the best setup?