Using one strategy won't get you far in any type of marketing. Making fake who is information is fraud at the end f the day and will only lead to drama. Also you need to diversify your links: comment on some blogs and give useful information, create some web 2.0 links, create a special need for a press release, do some guest blogging to receive no-follow links, try and find some people asking about the product you sell in Q&A forums. Mix things up a bit and you'll be surprised how the authority of a website can skyrocket.