1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Pricing a site to possibly sell. Need help.

Discussion in 'BlackHat Lounge' started by dating101, Aug 24, 2009.

  1. dating101

    dating101 Regular Member

    Joined:
    Aug 6, 2008
    Messages:
    440
    Likes Received:
    310
    Occupation:
    Out of work Construction Superintendent. Local rea
    Hey all,

    I am considering selling my website, but am unable to come to a price.

    My site is earning me a consistent mid to high 4 figures a month, and has been since December, 2008.

    It is easy to run, my wife (clueless in IM) runs it and spends about 4 hours a day on it.

    How would one price a site like this? Is there a formula like, 4x the monthly revenue or something?

    All replies are appreciated!
     
  2. Giuni

    Giuni Power Member

    Joined:
    May 14, 2009
    Messages:
    590
    Likes Received:
    275
    Gender:
    Male
    Location:
    Romania
    Home Page:
    i think it's 6x or 7x the monthly revenue
     
    • Thanks Thanks x 1
  3. dating101

    dating101 Regular Member

    Joined:
    Aug 6, 2008
    Messages:
    440
    Likes Received:
    310
    Occupation:
    Out of work Construction Superintendent. Local rea
    Really? Well that sounds good.

    I wonder how the market is on buying/selling websites is in this economy.

    I guess an established, turnkey site will fare better than a new one. However, the price difference between the two would be pretty large.
     
  4. wowhaxor

    wowhaxor Executive VIP Premium Member

    Joined:
    Apr 28, 2007
    Messages:
    2,021
    Likes Received:
    3,353
    Location:
    ?¿?
    Home Page:
    If I'm selling at an auction I'd start the bidding at 5x monthly revenue and hope to get 10x. This is easier to do if your monthly revenue has been steadily increasing, if it is level or dropping much more difficult.

    Also traffic is important, if its mostly from google etc. you will get a higher price because people know they aren't gonna have to work/spend much on promotion.
     
    • Thanks Thanks x 1
  5. LadRak

    LadRak Registered Member

    Joined:
    Jun 11, 2009
    Messages:
    99
    Likes Received:
    79
    Occupation:
    Student
    Location:
    Europe
    I always thought it was 10x monthly revenue... it can be even higher if the traffic comes from google mostly as wowhaxor said, and the amount of work required to make that money (the more automated, the better).

    I believe you would be able to sell it for quite a price :D

    Also, if you don't mind, can you send me a PM with a link to it? (even if it's only after you sell it)
     
  6. welshman

    welshman Power Member

    Joined:
    May 9, 2009
    Messages:
    701
    Likes Received:
    190
    7 x monthly revenue, plus brokers fees ;)
    absolute minimum starting point.
     
  7. dating101

    dating101 Regular Member

    Joined:
    Aug 6, 2008
    Messages:
    440
    Likes Received:
    310
    Occupation:
    Out of work Construction Superintendent. Local rea
    Where, in your opinion, is the best place to sell it at?
     
  8. w84it

    w84it Regular Member

    Joined:
    Jun 18, 2009
    Messages:
    442
    Likes Received:
    752
    It also depends what the site is about. If its not some hype site and it will actually continue generating the same amount per month I'm sure people you will sell it at a good price.

    Take a look at this page:
    Code:
    http://www.sitepoint.com/blogs/2009/08/24/10-places-to-sell-your-web-site/
     
    • Thanks Thanks x 1
  9. dating101

    dating101 Regular Member

    Joined:
    Aug 6, 2008
    Messages:
    440
    Likes Received:
    310
    Occupation:
    Out of work Construction Superintendent. Local rea
    Great, thanks!
     
  10. scrupio

    scrupio Junior Member

    Joined:
    Jul 21, 2009
    Messages:
    177
    Likes Received:
    27
    Location:
    Dallas, TX
    I am a business broker and i can sell and appraise your site for you. PM for details. Your site needs to be established and the earnings need to be consecutive.
     
  11. HairSpray

    HairSpray Junior Member

    Joined:
    Nov 21, 2008
    Messages:
    118
    Likes Received:
    25
    If I want some website broker to buy out my website i always multiple by 10 on monthly revenue. this is standard. meaning if you're selling to end users it could be more than 10x
     
  12. Bacanze

    Bacanze Junior Member

    Joined:
    Nov 12, 2008
    Messages:
    150
    Likes Received:
    49
    Occupation:
    Uni student
    Location:
    UK
    12x monthly revenue is what I've always seen as mostly the standard, even up to x24 it their great potential etc.
     
  13. phzz

    phzz Newbie

    Joined:
    Nov 26, 2008
    Messages:
    1
    Likes Received:
    0
    What about my site? I'm willing to sell it soon because of I need money fast (student).

    ~100-150 uniques per day and monetized with CPA generating ~100 dollars per month for 3 months now. I have it under my own domain as a subdomain and I can give that subdomain to new admin. Buyer also needs to have own hosting to this Wordpress blog but I can forward my subdomain there which site uses at the moment.

    EDIT: there's .info domain now and all links @youtube changed to that.

    And of course the niche, movies / tv shows links to other sites. CPA gateway which users need to pass get the link to the movie / show!

    So what numbers I can ask for this and what is good place to sell? Ebay? I'm looking place where I can sell it free or very low fee. 500-1000 dollars?

    Thanks a lot for information!
     
    Last edited: Sep 27, 2009
  14. toxtom

    toxtom BANNED BANNED

    Joined:
    Aug 10, 2009
    Messages:
    515
    Likes Received:
    197
    Subdomain and TVshows site ! no more then 4-5months seriously