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PPC etc, leveraging stupidity?

Discussion in 'General PPC Discussion' started by defoul, Dec 9, 2012.

  1. defoul

    defoul Newbie

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    I've taken an interest in IM, and even taken some stabs at it in the past, but I'm having this giant doubt/skepticism or something... I wonder if I have the wrong frame of mind, lack of clarity, whatever it is, that may hamper me.

    I'm the kind of person who hates ads and goes out of my way to avoid them. I rooted my android phone just so I could use an ad blocker.

    It seems to me, the rational way to go about buying something online is to first read the product reviews, check out relevant forums, etc. to find the best product/brand/model, and then go right to the official product website to see if they're selling it directly, as well as check out the major shopping/pricing aggregation sites to find the best price from a legit distributor. I never have to click on an ad to get what I want. I'm in control, and consequently, I get a reliable product at a great price from a trusted source.

    Now this PPV/PPC stuff seems to thrive on a buying pattern that I just don't understand. People actually click on these annoying ads, go through sketchy url redirects, give their personal information to unknown companies, and potentially even whip out their credit cards. I don't grudge the IMers their success at taking advantage of this arse-backwards human behavior, and I'm trying to open my mind so I can earn my own piece of the pie.

    Is it really arse-backwards? Are these clickers and customers really that stupid? Does this whole thing function by ignoring the right side of the bell curve? But then it was New York financial guys spending money on penis pills... Errgh, makes me want to do a Frank Grimes freakout!

    Is my method of shopping irrational? Inefficient compared to just going where an adsense ad tells you? Yes it takes time to read/research about my next online purchase, but I also save myself a lot of disappointment, time and money wasted returning lemons, money I can use for other things, etc.

    Do you guys just go "it is what it is" and focus on the numbers like CTR and EPC, or do you first need to clear your mind of some misconceptions so you can go next level with unique and profitable ideas?
     
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    Last edited: Dec 9, 2012
  2. defoul

    defoul Newbie

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    Why did it all come out in one paragraph? Christ.
     
  3. facebookdude

    facebookdude Elite Member

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    You act as if you have to be an idiot to click on an ad. If you think it's stupid, it probably isn't targeted towards you. I guarantee if you were an overweight 40+ year old female looking to lose weight, I would be able to get you to click my ad.

    Your way of shopping is the logical way but where do you think you heard about the products you are researching to buy? Advertising. I'm really not sure what your problem/question is.. We accept that this is the way the industry is and market products towards the correct demographic.
     
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  4. ReALeST

    ReALeST Power Member

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    Most of humanity is made up of people who have cerebral insufficiency.Look at money for instance..the US fed. reserve and other banks internationaly prints worthless pieces of paper which we all know as money which is the biggest scam ever known to man and what do we do..we reward the CEO's and the likes with bonuses!:)I dont even wana dive into other things like religion bcz the ignorance there is too much...In other words yes the ppl who view ads are what can be termed as ignorant but its not there fault...the ads they view through media is all they know and there forced to make a purchase or a decision based on what is pumped into them through the ads.Even the guys who look up reviews can only look up reviews based on the stuff they or there friends viewed through the ads even though they may not have clicked the ads.
     
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  5. Techxan

    Techxan Elite Member

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    Occupation:
    Local SEOist
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    TEXAS (you have to yell, its the law.)
    Many well informed, web savvy consumers are just like you, and they think they are making better decisions that the "Clueless Minions" (That's what I call them) on the web.

    The Clueless Minions have spent their entire life being spoon fed what to buy or own. They do not have a clue and could care less about being sold to, because that is how the world works. They grew up with instant gratification being just a credit card away. Many of them will throw money at anything, and simply buy something else if that didn't work. The Warrior Forum exists because of the Clueless Minions.

    And people who are desperate will spend unseemly amounts or try the most outlandish things to solve their problem.

    Then there are the 5 unavoidable staples of human life. From my Grandfather, a Pentecostal Preacher. He told me:

    From the beginning of time, until the end of time, you can make money from those 5 things.
     
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  6. defoul

    defoul Newbie

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    Thanks all around.

    I guess for me it's challenging to throw away ideals about how people ought to act and focus on how they actually do act. It's soul crushing to accept that the masses will type "how to grow penus" or "i need to lose 30 pounds in 1 week" into Google and then follow it up by clicking on your "Want to lose 30 pounds in 1 week? Here's How!" ads. Unfortunately, I'm not smart enough to hack a nuclear weapons arsenal, so getting in on this action so I can retire young and quietly is the next best thing.
     
  7. ReachNetwork

    ReachNetwork Newbie

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    More insights for you guys: