1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

PPC Advice

Discussion in 'Pay Per Click' started by hhmarketing, Aug 2, 2019.

  1. hhmarketing

    hhmarketing Newbie

    Joined:
    Jun 25, 2019
    Messages:
    20
    Likes Received:
    2
    Gender:
    Male
    I've taken over a very large PPC account for a client - I'm feeling a bit overwhelmed because there are so many campaigns and Ad Groups.

    Just wanted to hear opinions from people with PPC experience on large accounts on their process when taking over a large account to become more acquainted with it?
     
  2. didiseo

    didiseo Junior Member

    Joined:
    Nov 20, 2015
    Messages:
    152
    Likes Received:
    36
    Location:
    London
    I know the feeling.

    Before taking PPC accs I always look at current structure, if it's too messy I normally proposed new from scratch.

    I presume you're not facing just a big acc, but a messy one too. I've seen acc with millions of kw's that weren't that hard to crack on - they were well structure.

    If it is messy, I would start by renaming campaigns and adgroups to something meaningful to you. From there you will have to revisit them time after time and get familiar with it. No shortcuts here.

    Best of luck
     
  3. hhmarketing

    hhmarketing Newbie

    Joined:
    Jun 25, 2019
    Messages:
    20
    Likes Received:
    2
    Gender:
    Male
    Great, thanks! I'm happy to see that there's no short cuts as it's taking me hours to become acquainted with it and I was worrying that I am not working through it properly!
     
    • Thanks Thanks x 1
  4. Lightproxies

    Lightproxies Jr. VIP Jr. VIP

    Joined:
    Aug 14, 2017
    Messages:
    650
    Likes Received:
    119
    Gender:
    Male
    Yes, it would be ideal to organize the keywords in related ad groups and campaign and also try to organize them in a way that they are grouped/arranged in a same way as the website.
     
  5. davids355

    davids355 Moderator Staff Member Moderator Jr. VIP

    Joined:
    Apr 25, 2011
    Messages:
    14,805
    Likes Received:
    13,415
    Home Page:
    Thread moved.