Yeah a lot of people are noticing that, and it’s not just your impression. LinkedIn’s recent algorithm updates heavily prioritize **conversation and discussion signals**, which makes comments more powerful than simple post engagement.
Data from recent analyses shows posts that generate comments can get **5–7× more reach than posts with only likes**, and early comments (especially in the first hour) can massively boost distribution.
So the practical takeaway is that LinkedIn now rewards **real discussions rather than passive engagement**, meaning thoughtful comments on other people’s posts can sometimes get you more visibility than publishing posts yourself.