I figured it would be nice if we could share our split test results all in one thread. That way if your building a new LP for a product or just want to learn some useful information you can just shoot straight to this page. Putting a testimonials box on your sign up or order form page increases conversions 25%. Arial 12 pt font increases readability by 30%. Red is the best headline color. Grabs attention and increases performance 25%. Blue is the best background color, it increases trust between your users and yourself. 20% conversion increases. Testimonial box below opt in form - 20% increase in conversions. Live chat option increases conversions 40%.