Pixelpipe.com and Backlinks?

Can anyone tell me how exactly to generate backlinks using pixelpipe? I dont see how using it will directly impact my sites unless my content is directly viewed by alot of traffic on the sites its distributed to, and i dont really see that happening.

anybody have an answer???

Have you signed up? You can pipe out to a lot of social media sites like Twitter etc using your accounts on each and then post to them. Just tried it.