I like to know if anyone has seen an increase in income since on Pinterest.
Yep. I mean, we have 1000 more visits/day than before. And they convert *better,* so it's just math.
I also want to comment on the statement that Pinterest leans "hip" or "trendy." I think this is only partly true. Pinterest has more than one demographic. And one of them is a decidedly not hip, mid-west "family" sort. This data is pretty easy to find on compete.com. Texas, Utah, Il... all over-indexed. Coastal cities, under-indexed (the exact opposite of most early adopters on social sites to date).
Now there are lots of San Francisco/New York "power users" (all of Pinterest's recommended followers) who have great taste, hip fresh finds, etc. I'm not saying to ignore them. Often they are "taste-makers" in any community. But statistically they are NOT the current dominant user-type in Pinterest AND they are much harder to the attention of, because they are already awesome at finding stuff on the web. It's not that they hate your offer, it's that if they wanted anything like that, they could easily find it on their own deliberately, not in the "discovery" mode that Pinterest facilitates.
In my (2) accounts, I have the attention of both hip people, and midwestern family types, and the LESS hip people convert at a much higher rate. This isn't because they are 'fooled,' it's because they are sincerely surprised/impressed/didn't know something like $product existed before.
I'm not going to prescribe how to use Pinterest. I sincereley believe there is more than one way (like all social media and marketing). But don't worry about any single rule, and pay attention to the free, publicly available data.
Pinterest is both different from any social network that's come before it (demographically) and similar (it will eventually fade out. not just due to spammers, but due to the natural social cooling down that afflicts all social networks when something hotter comes around).