Phrase Match vs. Aged Domain when having only little Budget

M

MISTER_

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Jan 12, 2023

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• Oct 13, 2023

• #1

Looking forward what you all think.

A bit background information to my question.

I found a database and want to use that to create a website. Many keywords would be as example: "How tall is xxx".

Would it be better the get a phrase match or even exact match domain like "howtallis.com" or should I rather go for a aged domain that ranked for such keywords?

 

NeedMyLink

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• Oct 13, 2023

• #2

Absolutely tapping into the SERP can be a lucrative idea given the volume. But weighing the EMD against an aged domain, I'd lean towards the latter. Snagged a 4-year-old domain a while back from an auction, related to tech niche, the existing backlink profile gave a minor headstart over a brand new one. Remember, it’s not just age, but relevant authority that Google cares about.

 

Beklink

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• #3

100% go for the aged domain

 

WebsiteDesignAgency

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• #4

I have had some bad luck with expired domains, some of them didn't rank and there were no apparent flags that I could find. So for me, I would just buy a new domain or an existing site.

 

M

MISTER_

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Jan 12, 2023

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• Oct 13, 2023
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• #5

maxmayer said:

Absolutely tapping into the SERP can be a lucrative idea given the volume. But weighing the EMD against an aged domain, I'd lean towards the latter. Snagged a 4-year-old domain a while back from an auction, related to tech niche, the existing backlink profile gave a minor headstart over a brand new one. Remember, it’s not just age, but relevant authority that Google cares about.

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Thanks for the answer.

Would you say buying a aged domain that is already 1 year or longer for sale is not worth the effort?

 

NeedMyLink

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• #6

MISTER_ said:

Thanks for the answer.

Would you say buying a aged domain that is already 1 year or longer for sale is not worth the effort?

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Not necessarily, mate. The worth of an aged domain isn’t purely in its age but in its relevant link profile and clean history. Even a domain that's been dormant for a year could offer value if it has quality, niche-relevant backlinks and a clean slate with Google (no penalties).

 

tazarbm

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• #7

since the EMD is so silly (howtallis) I'd go for aged domain

 

M

MISTER_

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Jan 12, 2023

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• Oct 13, 2023
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• #8

Thanks for all the input.

I found one free domain that ranked for a few keywords in a shoulder niche the last 12 months.

 

Black Belt Spodermen

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Jan 18, 2016

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• Oct 13, 2023

• #9

Don't make the mistake of going with the exact phrase match domain. I have tried this previous year and Google doesn't care. You should go with the aged domain if it has a good backlink profile.

 

tylero

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Sep 26, 2023

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• #10

MISTER_ said:

Looking forward what you all think.

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Anchor text over usage is textbook definition of spammy link building. If you want to go far, go easy on the anchor.