PHPBUILT's Idiot-Proof Guide to Authority Site Building
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manolo12399
Supreme Member
- Jan 3, 2009
- 1,412
- 276
What do you think of wordpress site structure:
domain.com---static page
categories, the category page will have all custom excerpt from each post
Post,
will try to remove more bleeding links I can for the post, and categories and to dont overoptimize.
The url for the post will be:domain.com/post (long-tail-Keyword)
The url for the post will be:domain.com/category (Keyword)
will not include the category, in the url of the post so I will be able to use the long-tail-keywords in the url, without overoptimizing having it twice for the category and the post url.
The Domain is generic and not include the keyword of any of the categories.
domain.com---static page
categories, the category page will have all custom excerpt from each post
Post,
will try to remove more bleeding links I can for the post, and categories and to dont overoptimize.
The url for the post will be:domain.com/post (long-tail-Keyword)
The url for the post will be:domain.com/category (Keyword)
will not include the category, in the url of the post so I will be able to use the long-tail-keywords in the url, without overoptimizing having it twice for the category and the post url.
The Domain is generic and not include the keyword of any of the categories.
funkybunker
Supreme Member
- May 14, 2013
- 1,264
- 1,812
This is freaking amazing PHPBuilt.
This is going in the bookmarks my friend!
This is going in the bookmarks my friend!
prab1996
Elite Member
- Jan 8, 2013
- 3,492
- 2,044
i use this thing on small niches (10-15 articles)
make a blogspot , post articles , let it rank.
(i remove all features only a backlink to blogger remains on home page) , then i wait 1/2 month and check it's rank again > after that i start social promotion (1month drip feed) > after that interlinking to some articles+ some secrete sauces.
some times articles get on page #1 without backlinks.
+1 to "tags suck"
EDIT: can you send me a url to your jr-executive poll ?
-=-
make a blogspot , post articles , let it rank.
(i remove all features only a backlink to blogger remains on home page) , then i wait 1/2 month and check it's rank again > after that i start social promotion (1month drip feed) > after that interlinking to some articles+ some secrete sauces.
some times articles get on page #1 without backlinks.
+1 to "tags suck"
EDIT: can you send me a url to your jr-executive poll ?
-=-
Halilovic-Squad
Regular Member
- Mar 25, 2010
- 246
- 130
dear PHP...
...thank you so much for taking the time and effort to get this one together.
to me this is by far one of the most usefull threads i have seen in a while. this will come in pretty handy on a project i want to start next year and instantly gave me some pretty valuable insights on a subject i haven`t really dealt with a lot or often found it confusing, dealing with the same vague calls or all the different approaches people pretend to be the way to go. as well as i found some answers to questions i got stuck in on structuring the upcoming project.
as i am not looking for methods (as one should be aware of what is doable a gazillion times being a member here) but looking for knowledge - this one straight hit it.
your effort is appreciated big time over here as is the way you explained things in your post.
cheers!
...thank you so much for taking the time and effort to get this one together.
to me this is by far one of the most usefull threads i have seen in a while. this will come in pretty handy on a project i want to start next year and instantly gave me some pretty valuable insights on a subject i haven`t really dealt with a lot or often found it confusing, dealing with the same vague calls or all the different approaches people pretend to be the way to go. as well as i found some answers to questions i got stuck in on structuring the upcoming project.
as i am not looking for methods (as one should be aware of what is doable a gazillion times being a member here) but looking for knowledge - this one straight hit it.
your effort is appreciated big time over here as is the way you explained things in your post.
cheers!
phpbuilt
Account compromised December 2025
- May 16, 2011
- 1,865
- 5,369
Going to add to the guide a little bit based on other questions I've received.
-------------------------------------------------------------
Q: How do you link out to sites?
A: The following advice only applies to your money site. There are completely different suggestions I have for your web2.0s, as well as your blog network. Only apply the following advice to your money site.
1) Only link out to sites that Google currently considers better than your own. Only link to authority sites, preferably .edu or .gov sites, or another highly trusted site.
2) If you're going to link out, have it be a do-follow. When you label something nofollow, you're essentially saying "Hey, Google -- I'm a professional SEO! And I DO NOT vouch for the site I just linked to (it could be complete crap, I don't know) so don't trust the link I just made to them!" If you're going to link out, take credit for it. Also, you're not saving your PR by nofollowing, you lose PR when you have an outbound nofollow link.
3) When you link out, you're losing something and you're gaining something. You're losing PR. You're gaining a relevancy signal, telling Google that you are a decent resource for the subject matter to which you just linked. If it is an extremely relevant link, that helps your entire website (this is one of the 200+ factors that Google is juggling when it evaluates where you should rank). Don't consider it a net gain though, you're losing PR and you're gaining in this relevancy stat -- its a wash-out. Therefore, only link where it makes sense to, you're not losing anything by doing so.
4) As a rule, only link out to a website once, sitewide. If you're going to cite wikipedia on the 5th post of your blog, don't cite them again on the 10th post. Find new resources. There may be a diminishing benefit to linking out to the same site repeatedly.
5) Don't go hunting for reasons to link out. If its a natural thing to do, because another website is a useful resource that should be mentioned in the context of your article -- do it. But don't say to yourself "I need to cite something in this article to make it valuable", don't go looking for reasons to link out.
6) Limit this activity sitewide. PR is something you want to keep on your blog, and if every page of your website has outgoing links -- that's an aweful lot of PR you're allowing to escape that you could have otherwise recirculated through other pages of your blog. Personally, I wouldn't link out any more than once every 5 blog posts.
How does this differ from your web2.0s and blog network?
Upon creation, your web2.0s have NO PR. In-and-of-themselves, they haven't got a bunch to offer (they help by increasing the Class-A IP addresses that link to your site, as well as a little juice from the articles you create). Their purpose is to 100% be a resource portal, this happens when they link to your money site as a resource. Linking to only 1 site, however, doesn't make a web2.0 a resource guide. Web2.0s are going to milk all the "authority juice" they can by linking out to other high quality resources. Every page of your web2.0 should become a mini resource directory for a keyword. It links to all these high quality resources, and it also links to your money site. That gives Google a signal that your money site is a high quality destination for that particular keyword. Every article I make on a web2.0 has approximately 3 to 4 outgoing links, 1 to my money site and 2 to 3 going to high quality .edu or .gov sites that rank well for my keyword. Never link to the same resource twice (other than your own) ... after you've linked to one college site, pick another one the next time. This is to increase the different sites your web2.0 links to (again, this linking out generates some type of credibility with Google for which the web2.0 gets credit, meanwhile its not wasting any PR because it has none to start with).
Your blog network, on the other hand -- wields tons of PR. You don't want to drip it all away by linking out to unrelated resource sites. Every little drop of PR on your high PR blog network should be reserved for converting it into a highly relevant article pertaining to a keyword you're chasing after, and then linking to your money site from that highly relevant article, passing every last drop of PR it can. When you do this, you're also passing along authority the site has (assuming your blog network has high page authority and domain authority).
Now I just stated everything above as canon. In reality, maybe 30% of what I quoted above comes from what I've heard Matt Cutts say, 50% trying to second-guess Google and the way they would look at things algorithmically, and 20% refined from personal testing.
Nothing what I stated above will hurt. Most of what I stated above I'm using educated guesstimates based on what I believe Google would do from an algorithmic point of view. Most of it I don't know for certain, and neither does anyone else. But I have success with the above methods, so if you want to skip the guessing and just do something that works -- the above will work.-
-------------------------------------------------------------
Q: How do you link out to sites?
A: The following advice only applies to your money site. There are completely different suggestions I have for your web2.0s, as well as your blog network. Only apply the following advice to your money site.
1) Only link out to sites that Google currently considers better than your own. Only link to authority sites, preferably .edu or .gov sites, or another highly trusted site.
2) If you're going to link out, have it be a do-follow. When you label something nofollow, you're essentially saying "Hey, Google -- I'm a professional SEO! And I DO NOT vouch for the site I just linked to (it could be complete crap, I don't know) so don't trust the link I just made to them!" If you're going to link out, take credit for it. Also, you're not saving your PR by nofollowing, you lose PR when you have an outbound nofollow link.
3) When you link out, you're losing something and you're gaining something. You're losing PR. You're gaining a relevancy signal, telling Google that you are a decent resource for the subject matter to which you just linked. If it is an extremely relevant link, that helps your entire website (this is one of the 200+ factors that Google is juggling when it evaluates where you should rank). Don't consider it a net gain though, you're losing PR and you're gaining in this relevancy stat -- its a wash-out. Therefore, only link where it makes sense to, you're not losing anything by doing so.
4) As a rule, only link out to a website once, sitewide. If you're going to cite wikipedia on the 5th post of your blog, don't cite them again on the 10th post. Find new resources. There may be a diminishing benefit to linking out to the same site repeatedly.
5) Don't go hunting for reasons to link out. If its a natural thing to do, because another website is a useful resource that should be mentioned in the context of your article -- do it. But don't say to yourself "I need to cite something in this article to make it valuable", don't go looking for reasons to link out.
6) Limit this activity sitewide. PR is something you want to keep on your blog, and if every page of your website has outgoing links -- that's an aweful lot of PR you're allowing to escape that you could have otherwise recirculated through other pages of your blog. Personally, I wouldn't link out any more than once every 5 blog posts.
How does this differ from your web2.0s and blog network?
Upon creation, your web2.0s have NO PR. In-and-of-themselves, they haven't got a bunch to offer (they help by increasing the Class-A IP addresses that link to your site, as well as a little juice from the articles you create). Their purpose is to 100% be a resource portal, this happens when they link to your money site as a resource. Linking to only 1 site, however, doesn't make a web2.0 a resource guide. Web2.0s are going to milk all the "authority juice" they can by linking out to other high quality resources. Every page of your web2.0 should become a mini resource directory for a keyword. It links to all these high quality resources, and it also links to your money site. That gives Google a signal that your money site is a high quality destination for that particular keyword. Every article I make on a web2.0 has approximately 3 to 4 outgoing links, 1 to my money site and 2 to 3 going to high quality .edu or .gov sites that rank well for my keyword. Never link to the same resource twice (other than your own) ... after you've linked to one college site, pick another one the next time. This is to increase the different sites your web2.0 links to (again, this linking out generates some type of credibility with Google for which the web2.0 gets credit, meanwhile its not wasting any PR because it has none to start with).
Your blog network, on the other hand -- wields tons of PR. You don't want to drip it all away by linking out to unrelated resource sites. Every little drop of PR on your high PR blog network should be reserved for converting it into a highly relevant article pertaining to a keyword you're chasing after, and then linking to your money site from that highly relevant article, passing every last drop of PR it can. When you do this, you're also passing along authority the site has (assuming your blog network has high page authority and domain authority).
Now I just stated everything above as canon. In reality, maybe 30% of what I quoted above comes from what I've heard Matt Cutts say, 50% trying to second-guess Google and the way they would look at things algorithmically, and 20% refined from personal testing.
Nothing what I stated above will hurt. Most of what I stated above I'm using educated guesstimates based on what I believe Google would do from an algorithmic point of view. Most of it I don't know for certain, and neither does anyone else. But I have success with the above methods, so if you want to skip the guessing and just do something that works -- the above will work.-
phpbuilt
Account compromised December 2025
- May 16, 2011
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Yep, and then index/follow categories.
If you're not using a static homepage -- your keyword density is always shuffling based on whatever you wrote in your excerpts. Its very easy to end up keyword stuffing because all you need to do is reference a keyword in half of your pages' excerpts and, while on the pages themselves it is not keyword stuffed, if you're showing 30 articles on your homepage you suddenly have 15 of the same keyword on it -- stuffed.
You can do it your suggested way and it should be fine, maybe even preferable that way. But then your categories are the thing that keep getting shuffled and overoptimized (instead of your homepage hehe). Its one way to build it, not a bad way at all.
Lares
Regular Member
- Jun 27, 2011
- 209
- 80
One of the best guides i read lately.
Great timing too since i am about to start my 1st authority website.
What about hosting an authority website?
I have been using shared hostings until now for my mini niche sites. I am thinking about VPS but no idea what configuration to choose.
Great timing too since i am about to start my 1st authority website.
What about hosting an authority website?
I have been using shared hostings until now for my mini niche sites. I am thinking about VPS but no idea what configuration to choose.
phpbuilt
Account compromised December 2025
- May 16, 2011
- 1,865
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Preferred to delete author page in my opinion ... having pages on your site that are noindexed/followed isn't a perfect solution. That page will still suck up a certain amount of PR that could have otherwise went to other pages on your site. No one really knows what Google thinks of that kind of page. I know for a fact that duplicate content on one part of a site can harm other parts of the site -- is that occurrence cancelled if the page is noindex? My opinion, probably not. There's no need to guess about it when removing it completely is an option.
Yes, write the excerpt yourself. Write it well, it becomes the meta description on the page you write it for ... write it so someone will click through.
drywallrob
Senior Member
- Apr 27, 2011
- 1,027
- 493
Amazing post phpbuilt! One of the best threads in a long time.
What is your opinion of traditional onsite SEO practices? Keyword in H1, H2, H3, bold, italic, and underline?
Or do you just focus on keyword density?
What is your opinion of traditional onsite SEO practices? Keyword in H1, H2, H3, bold, italic, and underline?
Or do you just focus on keyword density?
erickishere
Elite Member
- Nov 27, 2012
- 3,185
- 1,176
OP thanks for the guide, i appreciate it alot but quick question, do you have any themes you would recommend?
This is certainly a very thorough guide. Thank you very much for posting this. I feel as if I have learned a lot after reading this guide.
However, I do have a question. What are your thoughts on images; should I let Google Index them, or use noindex on them as well?
However, I do have a question. What are your thoughts on images; should I let Google Index them, or use noindex on them as well?
dennisgrazzini
Newbie
- Nov 12, 2013
- 7
- 2
Awesome stuff! Better than all the WSO sold in WF. But beware, some might pack this and sell as WSO.
phpbuilt
Account compromised December 2025
- May 16, 2011
- 1,865
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That depends on if your template introduces any extra keyword density. .66-1% is perfect in my opinion. However, you say you also make an exact longtail a category? If you're showing lots of categories and site as a bunch of articles, that might push up your keyword density, otherwise it sounds fine.
Only way to be certain though is to audit your site as mentioned in SECTION 2 of that guide though.
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