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Personalization marketing to rule 2014

Discussion in 'Business & Tax Advice' started by kellygray, Jan 27, 2014.

  1. kellygray

    kellygray Newbie

    Jan 27, 2014
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    Los Angeles, California
    Marketing can no longer be about appealing to the masses, according to some of the leading voices on marketing in the business world. The Huffington Post reported that 2013 was the year of big data?statistics, analytics, SEO, etc.?but 2014 will be about advertising personalization. These big names have made a few predictions about how marketing will change in the coming year, and how companies are going to have to work smarter to reach their clientele.

    Service-oriented consumers

    First, Eric Schmidt, Chairman of Google, said, ?The biggest disruptor that we?re sure about is the arrival of big data and machine intelligence everywhere. The ability to find people, to talk specifically to them, to judge them, to rank what they?re doing, to decide what to do with your products.? People don?t respond as well to generic assertions or wide-ranging promises. They want to hear what a product or service can do just for them.

    Predictive analytics drive up sales

    Another marketing voice, Melissa Parrish, principal analyst of Forrester, said, ?Marketers will start contextualizing their data, drawing ever richer insights, and using those insights to create not just more relevant, but personalized campaigns and experiences.? For instance, advertisers might want to take a leaf out of the Amazon and Netflix books who offer content which matches customers? previous purchases. Messages such as, ?If you like this book then you might like these . . .? are highly successful in prompting additional purchases. Predictive analytics, according to Huffington Post, ?are leveling the playing field.?

    The downfall of the cookie

    Another change in marketing which has been ongoing is the ubiquity of using mobile devices to shop, rather than desktop computers. This means the cookie (that text file appended to websites which tracks consumers? preferences) has lost its power. Adam Berke, President of AdRoll, said this means, ?The ad tech community would have to move beyond the cookie to evolve in the multi-device, web vs. app, iOS vs. Android world.? Since you can no longer track spending habits, the best thing to do is spread the advertising around so you can reach as large an audience as possible. One possible avenue for this is via pay per call marketing which should generate leads of people personally interested in your product.

    Marketing News brought to you by paypercallmarket.com

  2. abhi007

    abhi007 Jr. VIP Jr. VIP

    Aug 31, 2010
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    Theatre of dreams :)
    so you represent paypercallmarket.com network?
  3. virtualc08

    virtualc08 Supreme Member

    Mar 23, 2010
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    You and your fancy names that you come up with every year pfff
  4. SEOStudent15

    SEOStudent15 Newbie

    Dec 16, 2015
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    Atlanta, GA
    Home Page:
    The article had some good points its just that things dont make major shifts in a year. Technology changes rapidly yes but implementation of new ideas and philosophies about those technologies take years. Just because something is available does not mean it will be used right away. Most companys will wait 3-5 years just to see if its still around and then make a decision whether to adopt it or not. Its interesting being in 2017 and reading what they thought would be the leader in 2014.