Hi,
I am browsing the forum for a while even if I decided lately to create a profile. My primary goal was to build an authoritative website with white hat and grey hat technics. I am pretty proud of what I achieve with new subscribers every weeks and a lot of social engagements on every new post I write.
But this project is not mature for monetization yet, that is why I decided to try to launch a MNS for Adsense or Amazon Affiliate. I need incomes for my main project. I know my strengths and weaknesses in SEO. The keyword research is absolutely not my speciality. So after reading the Ste's presentation, I said myself why not to try.
I looked at the niches and the metrics he offered to make my choice. I knew that it will oblige me to the same level of work and money investment on a bronze keyword or on a platinum one. Finally I picked a gold keyword with 8,100 searchs a month for an average $400 product price. I cannot manage 10 money sites as my main project will always remain the authoritative website. And I have a full time job and I am a father of two babies! I had not time to try a bronze keyword just to see if Ste's keywords worth something. Honestly I took a chance for $299. English is not my native language, so it will be a real challenge to target the US market with his keyword.
When I discovered the 2-word purchased keyword, I was a bit dubious about it at the beginning. It is related to a popular item in Home and Garden niche. How could it be a low competition keyword?
Here is my first misconception about keyword research: I was focusing on the item not on the keywords that people search for on search engines. Let me explain. If I tell you the item targeted by my keyword, you will give me the most common LSI keywords which come to your mind. If I put it on Google, some Amazon Affiliate websites already dominate the niche. Because the item is something that everyone have. And at an average cost of $400, be sure someone already wants to be in the top 3. But the gold keyword I bought is an unexploited manner to search this item on Google. With Keyword Planner, I found additional combinations. So at the end I can target 15,000 searchs a month. A Platinum keyword at the cost of a Gold keyword.
My second misconception: I was afraid to see big retailers with high PA and DA on top 10 in the search results. Ste helped me (he is not as wild as I feared^^) to understand that none of them was accurate to this keyword and they were displayed there by Google per default, because of they are only authoritative websites for the broad niche. If I look at the 10 pages chosen by Google for the top 10 results, I find a lot of pictures of the item, but absolutely no written content, less than 100-200 words on each page only.
So I decided to test my keyword to know if it's really easy to rank as explained by Ste:
- I bought an EMD.
- I built a site on a free template to make as if it is a personal blog. I changed the css to make an attractive design.
- I scraped in my native language well written and informative buying guides with no English translation. I merged two contents I found, made some adjustements for the needs of my keyword and paid for a translation service. At the end a unique buyer's guide of 3,000 words.
- I hired a copywriter who prepared 1,000 words' articles for me.
- I will post one article per week until I reach a minimum of 10,000 words for the blog content.
- I will organize the blog posts in silo to the buyer's guide.
Afterthat, I just created 5 web 2.0 properties with 500 words of contents each, plus 5 profiles on other properties.
One twitter account I am trying to pump that link to the blog.
I bought few seo packages to link these properties and the blog articles, drip feed of course.
I built some manual links from very relevant websites, comments mainly.
Nothing more for the moment, just to see....
My budget: $600 all together including the $299 Gold keyword.
In three months, I could say: Well! Ste can be a buddy or is a f**king good seller I'd rather better never met...
