- Dec 1, 2011
- 3,025
- 1,921
The Importance of High Retention YouTube Views!
Since a competitor of mine has been having issues doing High Retention YouTube views, they have been down playing the importance of High Retention for ranking purposes. Since they decided to make bold claims in their thread stating that High Retention Views are not important, I decided to show proof directly from YT themselves, that it definitely is important! I don't want to allow them to mislead their clients and the market, due to their current issues with delivering High Retention.
From G/YT:
"Watch time is golden
In the past, the number of views on a video drove its discovery and rank. Videos getting the most clicks were rewarded, rather than those that held the longest viewer attention. Now, YouTube looks at watch time - the actual amount of time people spend watching your videos - rather than only the number of views, as a more accurate gauge of how a video performs. Views only show the number of times a video was accessed, but not how much of the video was watched.
YouTube suggests videos in search and recommendations that are likely to increase how much overall time a viewer spends watching and we use watch time to improve the ranking of these videos in search and recommendations. If people click on your videos but don't stick around to watch, your videos won't get shown as often in suggested and recommended videos and growth in new views may slow. Now, if your videos drive more watch time or inspires your viewers to check out a related video (either yours or someone else's) your channel gets an advantage!"
Source:
https://www.youtube.com/yt/creators/...advantage.html
Since a competitor of mine has been having issues doing High Retention YouTube views, they have been down playing the importance of High Retention for ranking purposes. Since they decided to make bold claims in their thread stating that High Retention Views are not important, I decided to show proof directly from YT themselves, that it definitely is important! I don't want to allow them to mislead their clients and the market, due to their current issues with delivering High Retention.
From G/YT:
"Watch time is golden
In the past, the number of views on a video drove its discovery and rank. Videos getting the most clicks were rewarded, rather than those that held the longest viewer attention. Now, YouTube looks at watch time - the actual amount of time people spend watching your videos - rather than only the number of views, as a more accurate gauge of how a video performs. Views only show the number of times a video was accessed, but not how much of the video was watched.
YouTube suggests videos in search and recommendations that are likely to increase how much overall time a viewer spends watching and we use watch time to improve the ranking of these videos in search and recommendations. If people click on your videos but don't stick around to watch, your videos won't get shown as often in suggested and recommended videos and growth in new views may slow. Now, if your videos drive more watch time or inspires your viewers to check out a related video (either yours or someone else's) your channel gets an advantage!"
Source:
https://www.youtube.com/yt/creators/...advantage.html