*** BIG TIP FOR LINK PUSHING -- MONITOR YOUR LONG TAIL KEYWORDS ***
One of the strategies I now use THAT EVERYONE SHOULD BE USING is to spread a little love on LONG TAIL KEYWORDS. Now you might be thinking, "Well yah, DUH!" But I am not speaking of long tail keywords that Google shows you in their lame ass keyword tool. I am speaking of long tail keywords that show up in your stats.
As an example, for one site of mine that I monitor, I saw an interesting keyword phrase that came up about 4 times in the last month. I never even thought of it. I was on page 4 for this keyword. So I went to the Google keyword tool and saw that this phrase had zero traffic.
I did a little research and saw that this phrase wasn't competitive at all. I then went to youtube and saw there were NO VIDEOS for this phrase. So anyway, I optimized this phrase for the page that was showing up. It was around 1.6% density and I changed it to around 2.6%. I made a 4 cheesy videos with the keyword phrases in the title and uploaded them to youtube. I then gave my page ONE SINGLE PUSH.
Now mind you, this site is less than 2 months old. After about 2 weeks from doing that single link push, I own the first two pages of Google! I have 5 positions on page one and 6 positions on page 2! I have two videos ranking number 1 in Google (shown side by side), followed by position 2, 4, 5 and 7 from various other pages within the site that inner link to that page, as well as two doc sites from the link push.
On page two of Google, I have positions 11, 12, 14, 15, 16, 17 as well. The top of page two (position 11) is also the other two videos from you tube (again, shown side by side). The other positions on this page are due to articles. It's really wicked!
This simple thing I did took only about 30 minutes to do due to the videos. However, the end result is that the keyword phrase delivers an extra 100 visitors per day. My sales have gone up by around 1% -- which is a lot!
So the end result is -- pay attention to your stats. Watch out for those long tail keywords that you get traffic for but have a crappy rank for within Google. Pay no attention to what the keyword tool tells you -- use your own data collected and discover what people want instead.
I have done this 4 times already and every single one of them turned into higher traffic volume and more sales. Pay attention. I think we as marketers rely too much on Google telling us what people want rather than use our own brains. So use your data -- it's there, so why not use it?
Happy trails!
One of the strategies I now use THAT EVERYONE SHOULD BE USING is to spread a little love on LONG TAIL KEYWORDS. Now you might be thinking, "Well yah, DUH!" But I am not speaking of long tail keywords that Google shows you in their lame ass keyword tool. I am speaking of long tail keywords that show up in your stats.
As an example, for one site of mine that I monitor, I saw an interesting keyword phrase that came up about 4 times in the last month. I never even thought of it. I was on page 4 for this keyword. So I went to the Google keyword tool and saw that this phrase had zero traffic.
I did a little research and saw that this phrase wasn't competitive at all. I then went to youtube and saw there were NO VIDEOS for this phrase. So anyway, I optimized this phrase for the page that was showing up. It was around 1.6% density and I changed it to around 2.6%. I made a 4 cheesy videos with the keyword phrases in the title and uploaded them to youtube. I then gave my page ONE SINGLE PUSH.
Now mind you, this site is less than 2 months old. After about 2 weeks from doing that single link push, I own the first two pages of Google! I have 5 positions on page one and 6 positions on page 2! I have two videos ranking number 1 in Google (shown side by side), followed by position 2, 4, 5 and 7 from various other pages within the site that inner link to that page, as well as two doc sites from the link push.
On page two of Google, I have positions 11, 12, 14, 15, 16, 17 as well. The top of page two (position 11) is also the other two videos from you tube (again, shown side by side). The other positions on this page are due to articles. It's really wicked!
This simple thing I did took only about 30 minutes to do due to the videos. However, the end result is that the keyword phrase delivers an extra 100 visitors per day. My sales have gone up by around 1% -- which is a lot!
So the end result is -- pay attention to your stats. Watch out for those long tail keywords that you get traffic for but have a crappy rank for within Google. Pay no attention to what the keyword tool tells you -- use your own data collected and discover what people want instead.
I have done this 4 times already and every single one of them turned into higher traffic volume and more sales. Pay attention. I think we as marketers rely too much on Google telling us what people want rather than use our own brains. So use your data -- it's there, so why not use it?
Happy trails!
Last edited: