
What is Spend? How to raise the daily spending limit?
Spend is the daily spending limit in your FB advertising account. That is, the amount of money that can be written off to launch a campaign. The lower the account trust, the lower the spending.
Daily spend - spending limit per day, usually on accounts it is $25-50-250.
You can check it after linking the card in billing → “Settings” → “Payment settings”.

What affects the spending limit?
Lack of social interaction - you need to imitate the real behavior of the user, the larger the trust, the larger the limit.
Lack of activity outside FB - Profiles without activity on third-party sites also raise suspicion. Facebook tracks users' actions on many resources. To increase the trust of your account, you need to visit various sites and type in cookies.
Dumb landing page - if the site where you attract people does not have an SSL connected certificate, or there are other errors, then such campaigns will be blocked quite quickly. Moreover, it increases the risk of banning the entire account.

How to increase the limit?

First, you can buy a trust king, it will already have a normal limit, you can also buy a BM with different limits.

Also, to increase the limits, you need to “warm up your account” by simulating the actions of an ordinary user and launching campaigns with different goals with a gradual increase in the budget.